Caroline Clendening

About

With a Bachelor's degree in Natural Resources/Conservation from The University of Georgia, I have cultivated a diverse career in the wine industry. Currently, I serve as the Virtual and Specialty Tastings Supervisor at JUSTIN Vineyards & Winery, where I have successfully doubled department revenue and led cross-functional teams. My role involves promoting award-winning brands, developing marketing strategies, and managing logistics and inventory. Previously, I worked as a Virtual-Tasting Wine Guide and Harvest Cellar Intern at Landmark Vineyards, gaining hands-on experience in wine education and production. I also served as an Independent Consultant for Scout & Cellar, where I marketed biodynamic wines and fostered client relationships. My early career included advising on trends and social media for Gift Girl Ltd. My expertise spans marketing, event coordination, and brand development, supported by proficiency in Microsoft Office and Canva.

Experience

• Virtual and Specialty Tastings Supervisor · JUSTIN Vineyards & Winery01-01-2022

  - Promoting award-winning brands through building and elevating relationships with our current and potential members. - Developing marketing strategy and proposing website design for multiple Wonderful brands. Intricately familiar with JUSTIN style guidelines and the three-tier system. Expertise in Microsoft Office and Canva. - Recruiting high-value corporations and private groups for virtual wine tastings and coordinating seamless events. - Doubled department gross revenue in first year. - Executing department revenue reports, budget tracking and invoicing. - Promoted after one year on the job. - Managing Wonderful Store operations, logistics and inventory. Curating relationships and brand awareness across the organization. - Leading cross-functional teams. - Began as a harvest cellar intern learning the product and the business from the ground up. Hired immediately after internship completion.

• Virtual-Tasting Wine Guide · Landmark Vineyards11-01-2020 – 01-01-2022

  Conducted virtual wine tastings, educating clients on wine profiles and enhancing customer engagement.

• Harvest Cellar Intern · Landmark Vineyards08-01-2020 – 11-01-2020

  - Completed wine education program. - Tracked fermentations and performed routine wine analysis throughout the harvest season. - Gained experience in receiving fruit, crush pad operations, punch down, sanitation, barrel prep, barrel filling and pressing. - Hired for a full-time role upon completion of the internship.

• Independent Consultant · Scout & Cellar04-01-2020 – 08-01-2020

  - Marketed biodynamic wines using social media and direct-to-consumer sales. Created and fostered client relationships through wine education, detailed taste profiling and comprehensive customer care. - Tracked sales metrics and developed strategic marketing solutions.

• Advisory Board Member · Gift Girl Ltd05-01-2016 – 01-01-2020

  - Advised CEO on trends, fashion and gifts for girls of my demographic group. - Consulted on social media presence and web design.

Education

• The University of GeorgiaBachelor's degree, Natural Resources/Conservation, General
• Shelton School and Evaluation CenterHigh School Diploma

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