Caroline Downs

About

With a Bachelor of Science in Marketing and Human Resources Management from the University of South Carolina, I have built a robust career in digital marketing. Currently, I serve as a Digital Marketing Specialist at Vestique, where I develop and implement strategies to boost brand awareness and drive online sales. Previously, I was a Paid Search Media Manager at BVA, optimizing campaigns to enhance client traffic and conversions. My experience also includes coordinating performance media strategies at Wray Ward, focusing on paid search and SEM to improve ROI. I began my career as a Marketing Coordinator at Meritage Homes, assisting in campaign development, and as a Marketing Intern at PulteGroup, where I supported market research and promotional activities. My diverse experience across various roles has equipped me with a comprehensive understanding of digital marketing dynamics.

Experience

• Digital Marketing Specialist · vestique10-01-2021

  Responsible for developing and implementing digital marketing strategies to enhance brand awareness and drive online sales.

• Paid Search Media Manager · BVA12-01-2020 – 10-01-2021

  Managed and optimized paid search campaigns to increase traffic and conversions for clients.

• Performance Media Coordinator (Paid Search, SEM) · Wray Ward10-01-2018 – 12-01-2020

  Coordinated performance media strategies focusing on paid search and SEM to improve client ROI.

• Marketing Coordinator · Meritage Homes04-01-2016 – 10-01-2018

  Assisted in the development and execution of marketing campaigns to support sales initiatives.

• Marketing Intern · PulteGroup06-01-2015 – 04-01-2016

  Supported the marketing team in various projects, including market research and promotional activities.

Education

• University of South CarolinaBachelor of Science (BS), Marketing and Human Resources Management

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