Casandra Pavia
Head of Digital at 89.7 Bay
6 yrs experience · Dingli, Malta · <10 hrs/week
About
Graduating with a Bachelor of Commerce in Marketing from the University of Malta in 2021, I have built a robust career in digital marketing and brand management. Currently, I serve as the Head of Digital at 89.7 Bay, where I oversee digital strategy, manage marketing campaigns, and lead a dynamic team. Prior to this, I was a Brand Manager at AX Group, responsible for developing and implementing brand strategies. My journey with AX Group began as a Marketing Executive, where I supported various marketing initiatives. I also gained valuable experience as a Digital Marketing Executive at M7Alpha Creative Studios, managing digital marketing strategies across multiple industries. My career started with an internship at Pure Concepts - Design Studio, where I honed my skills in content writing and client portfolio management.
Skills
Experience
- Head of Digital · 89.7 Bay01-01-2024
As Head of Digital, responsible for overseeing the digital strategy, managing digital marketing campaigns, and leading the digital team.
- Brand Manager · AX Group01-01-2023 – 01-01-2024
As Brand Manager, responsible for developing and implementing brand strategies, managing marketing campaigns, and ensuring brand consistency across all channels.
- Marketing Executive · AX Group07-01-2021 – 01-01-2023
As Marketing Executive, responsible for supporting marketing initiatives, executing marketing campaigns, and analyzing market trends.
- Digital Marketing Executive · M7Alpha Creative Studios05-01-2019 – 07-01-2021
Responsible for planning, developing, implementing and managing the overall digital marketing strategy of companies in an array of industries.
- Marketing Intern · Pure Concepts - Design Studio06-01-2018 – 09-01-2018
Worked in a variety of different marketing areas, namely content writing, handling clients' marketing portfolios, and scheduling material on multiple platforms.
Education
- University of MaltaBachelor of Commerce - BCom, Marketing
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