Sabreena shafi

About

With a robust educational background, including an MBA in Adaptive Leadership from Golden Gate University (2022-2024) and a Bachelor's Degree in Computer Engineering from the University of Kashmir (2009-2014), I have cultivated a dynamic career in digital marketing. Currently, I serve as the Head of Digital Marketing at The Digital London, where I oversee and strategize digital marketing efforts. My previous roles include Performance Marketing Specialist at Digbi Health, where I optimized strategies to decrease lead acquisition costs by 40%, and Performance Marketing Manager at Mason, where I drove a 50% increase in website traffic. At Kashmir Box, I excelled as both Digital Marketing Manager and Social Media Manager, achieving significant growth in social media presence and conversion rates. My expertise spans campaign management, team leadership, and data-driven marketing strategies, consistently delivering exceptional results across various channels.

Experience

• Head of Digital Marketing · The Digital London12-01-2023

  As the Head of Digital Marketing, likely responsible for overseeing and strategizing digital marketing efforts, leading a team, and driving growth through various online channels.

• Performance Marketing Specialist · Digbi Health07-01-2021 – 12-01-2023

  Monitored campaign performance, analyzed data, and optimized strategies to decrease lead acquisition cost by 40%. Leveraged A/B testing and optimizations to achieve successful outcomes and improve campaign performance. Optimized website funnels, achieving a remarkable 35% increase in conversion rate. Enhanced user experience across channels to address pain points and drive higher conversions. Managed budgets and executed a well-planned performance marketing strategy across multiple channels. Successfully trained and managed a team of two marketing coordinators. Notable achievements include a 75% increase in customer acquisition through scaled paid advertising campaigns.

• Performance Marketing Manager · Mason06-01-2020 – 06-01-2021

  Launched impactful campaigns across Europe and North America, driving a 50% increase in website traffic and a 40% boost in app installs. Maintained a $5 CPA for meta advertising, maximizing brand visibility and user acquisition. Executed highly successful campaigns on Facebook for 'Mason,' generating 200 leads in just 5 days at a $2 CPL. These efforts significantly contributed to customer acquisition and business growth. Achieved a 98% success rate for email delivery by setting up and warming up the email domain for 'Mason.' Facilitated seamless communication, enhancing engagement and conversion rates.

• Digital Marketing Manager · Kashmir Box05-01-2017 – 03-01-2020

  Orchestrated successful campaigns across various marketing channels, effectively managing larger budgets and aligning growth strategies with organizational objectives. Built and led a high-performing internal team of 5 members, eliminating the need for an expensive marketing agency and streamlining operations. Delivered exceptional results in performance marketing, consistently increasing return on ad spend (ROAS) and achieving an impressive average ROAS of 5X across channels. Revamped email marketing strategies by implementing segmentation and automation journeys, resulting in a remarkable 17X increase in conversion rate. Provided valuable insights, trends, and analysis of key performance indicators across channels, leading to a significant 4X improvement in website conversion rate. Demonstrated expertise in planning and executing impactful seasonal campaigns, delivering an average ROI of 11X during peak sale periods.

• Social Media Manager · Kashmir Box07-01-2016 – 05-01-2017

  Growing social media presence: Ensured each platform maintained its own individual voice and targeted the right audience. Grew Facebook page to 100,000+ likes through smart content planning, effective engagement, and targeted Facebook advertising. Introduced contests, slideshows and videos as a way to grow followers and fans on Facebook and Twitter, working closely with web designers on targeted landing pages. Assisted Creative and Content team with developing and implementing social media campaigns across channels to create engaging posts. Utilized Social Media Analytics Tools like Facebook Analytics and Twitter Analytics to track growth and engagement. Executed email marketing campaigns through automation tools like Mailchimp, Mailerlite, Moosend etc and increased open rate to 47%. Coordinated with an SEO agency to optimize keywords, on page and off page SEO.

Education

• Golden Gate UniversityMaster of Business Administration - MBA, Adaptive Leadership
• University of KashmirBachelor's Degree, Computer Engineering

Similar talent on Pangea

Katherine H.Experienced MBA with expertise in digital marketingRaleigh, NCMaximilian G.Experienced Marketer with an MBA and expertise in digital marketing, growth marketing, and much more...Gilbert, AZSahidul Islam A.Digital Marketing Expert | MBA GraduateZehra J.MBA Marketing | Digital Marketer | SMM | SEO Consultant | Media Buying