Cassidy Mace, MBA

About

Digital marketing professional with over ten years of experience in marketing. MBA graduate with experience in paid advertising, organic social media, social media, media relations, data analytics, copywriting, SEO, and SEM. Experienced in diverse industries including beauty, luxury, and automotive sectors.

Experience

• Marketing Director · Pennock2026-01-01 –
• Senior Marketing Manager · Pennock2025-02-01 – 2026-01-01

  Manage all client-facing operations, overseeing a team of account managers to ensure high client satisfaction, strategic campaign execution, and retention across diverse verticals, including beauty, luxury, and med spa clients. Optimize internal processes and workflows to increase operational efficiency and profit margins, reducing turnaround times for creative briefs, reporting, and campaign launches. Lead one-on-one mentorship and professional development, focusing on individual growth, strategic thinking, and client relationship management to strengthen team performance and long-term retention.

• Marketing Manager · Pennock2024-02-01 – 2025-02-01

  Developed and executed data-driven paid media strategies across Meta, Google Ads, TikTok, and programmatic platforms for both ecommerce and lead generation clients, achieving up to 11.1x ROAS for luxury brands and 313% MoM revenue growth for beauty clients. Led creative briefing and ad copy development, including UGC scripting and influencer endorsement integration, enabling clients to scale efficiently while maintaining consistent brand messaging and performance. Provided conversion-focused landing page recommendations and full-funnel optimization, leveraging insights from testing cadences and creative performance analysis to enhance customer acquisition and retention.

• Marketing Manager · Self Employed2023-01-01 –

  Manage paid media campaigns on Meta and Google for small businesses, including lead gen and app install campaigns, driving targeted growth and customer acquisition. Set up and optimize drip email campaigns, enhancing customer retention and lead nurturing for improved lifetime value. Optimize ad performance and landing page experiences, achieving results like a 1,313% increase in site sessions within the first month of a campaign.

• Account Manager · Big Marlin Group2023-07-01 – 2024-03-01

  Developed and executed data-driven paid media strategies across Meta, Google Ads, TikTok, and programmatic platforms for both ecommerce and lead generation clients, achieving up to 11.1x ROAS for luxury brands and 313% MoM revenue growth for beauty clients. Led creative briefing and ad copy development, including UGC scripting and influencer endorsement integration, enabling clients to scale efficiently while maintaining consistent brand messaging and performance. Provided conversion-focused landing page recommendations and full-funnel optimization, leveraging insights from testing cadences and creative performance analysis to enhance customer acquisition and retention.

• Digital Marketing Specialist · Chapman Automotive Group2022-03-01 – 2023-07-01

  Manage significant Facebook ad spend annually, garnering more than 260 million impressions and 4.3 million link clicks. Deliver weekly and monthly performance reports, highlighting multiple KPIs and recommending improvements for optimal performance. Identify new marketing opportunities and platforms, research audience and content, and develop a marketing plan to maximize ROI. Develop SEM and SEO campaigns for 30+ individual sites.

• Social Media Coordinator · Chapman Automotive Group2021-06-01 – 2022-03-01

  Developed content calendars prepared one month in advance for six dealerships, ranging from economy to luxury brands. Monitored social media analytics and customer comments to ensure continued growth and success of accounts and client satisfaction.

• Assistant Director of Athletics Communications · Grand Canyon University2019-07-01 – 2021-07-01

  Primary sports information director for men's soccer and men's volleyball. Secondary contact for women's basketball. Complete weekly social media analytics reports for administration. Manage content planning and creation for main athletics account.

• Athletics Communications Graduate Assistant · Grand Canyon University2018-02-01 – 2019-07-01

  Primary sports information director for beach volleyball and secondary sports information director for softball and women’s basketball. Assist associate athletic director in developing a recognizable brand for a fast-growing athletic department. Organize and assist in scheduling social media for all 21 school-sponsored sports using content calendars, HootSuite and Mish Guru.

• Game Day Assistant · Arizona Cardinals Football Club2018-06-01 – 2019-01-01

  Attend post-game press conference to record and transcribe head coach and starting quarterback quotes. Assist media members on game days to ensure positive experience.

Education

• Iowa State UniversityBachelor's Degree, Management
• Grand Canyon UniversityMaster of Business Administration - MBA, Business
• Garner-Hayfield/VenturaHigh School

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