Catherine Coulson

About

Results-driven Social Media Marketer with over 6+ years of experience specialising in Meta (Facebook & Instagram) advertising. Proven success in driving lead generation and increasing sales for e-commerce brands through data-driven strategies, audience segmentation, and performance optimisation. Adept at scaling ad campaigns, lowering acquisition costs, and delivering measurable ROI. Skilled in managing budgets ranging from £5k to £90k monthly while consistently exceeding KPIs.

Experience

• Social Media Marketer | Meta Advertising Specialist · Catherine Coulson, Remote2022

  - Created and managed Meta ad campaigns for lead generation and e-commerce clients with monthly ad budgets ranging from £5k monthly to £80k monthly. Increased client sales by an average of 80% through optimised Facebook and Instagram ad strategies, achieving an average ROI of 3. - Introduced Reputation Management for clients, increasing their online trust with consumers using Google Review Campaigns. - Led creative development of high-performing ad visuals and copy, achieving 2.5% higher click-through rates (CTR) than industry benchmarks. - Conducted A/B testing on ad creatives and landing pages using GoHighLevel, improving conversion rates by 3%. - Integrated CRM systems like HubSpot and MailChimp with Facebook lead ads for seamless lead capture and nurturing.

• Social Media Manager · Freelance Work, Local Marketing Agencies01-01-2018 – 02-01-2021

  - Managed all aspects of Facebook and Instagram paid advertising, resulting in 40% revenue growth within 18 months. - Implemented data-driven ad optimisations, reducing average cost per leads and increasing ROAS to 3. -Collaborated with cross-functional teams (design, copywriting, and web development) to create landing pages and optimise the customer journey. -Lead client meetings for the marketing agencies, building rapport and trust.

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