Krista Boulton

About

I am an experienced marketing professional with over 20 years of industry expertise, specializing in Meta advertising. With a successful track record as an ecommerce store owner for 8 years, I bring a unique perspective and hands-on knowledge of driving growth and generating sales online. I am proficient in managing social media ads and leveraging digital platforms to maximize reach and engagement. I am currently seeking part-time or freelance opportunities to assist businesses in expanding their reach and achieving their marketing goals through strategic and targeted marketing tactics. Let's connect and explore how I can help your business grow.

Experience

• Digital Marketing · Self-employed03-01-2023

  Manage Meta advertising campaigns for clients in the ecommerce, travel, mental health and other industries. This includes: strategy development, set up (pixel, events and custom conversions), audience research and testing, creation of graphics and copy, testing and monitoring campaign performance and troubleshooting issues with ads and/or ad accounts.

• Owner · Belle + Bliss Boutique10-01-2014 – 08-01-2022

  Grew my online boutique to a six figure business and sold it in 2022. Managed all aspects of running an ecommerce store including email marketing (using Klaviyo), social media advertising and management, inventory management, pricing, budgeting, as well as store set up and management on Shopify. Monitored KPI's.

• Marketing Consultant · Fresh Marketing & Communications01-01-2009 – 12-01-2019

  Integrated marketing strategies across multiple sales channels. Executed and managed social media campaigns to meet goals. Participated in development and implementation of online marketing strategy. Created and implemented promotions and events to grow brand awareness and generate leads. Worked as a subcontractor for two agencies as well as with my own clients.

• PR Co-Chair · Scarecrow Festival05-01-2011 – 01-01-2012

  Coordinated public relations activities for the Scarecrow Festival.

• Marketing · Grant MacEwan College06-01-2006 – 11-01-2008

  Developed and implemented annual marketing plans to ensure maximum enrollment numbers are reached. Researched, recommended and implemented new marketing strategies to increase enrollment for business and computer courses. Managed content on both the Business Continuing Education and Corporate Learning websites. Coordinated and compiled content, and arranged direct mail outs for the MacEwan Continuing Education guide and department course guides.

Education

• Northern Alberta Institute of TechnologyMarketing

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