Catherine Vasquez

About

With a background in web design and development, I have a proven track record of creating compelling user experiences. As the Founder of MoolaLearn, I am dedicated to providing innovative solutions in the education sector. Previously, as a Lead Product Designer/Engineer at CourseCareers, I specialized in merging design with development, ensuring visual consistency and usability. My role as a Senior Web Designer at Equisolve, Inc. allowed me to lead B2B client projects, significantly reducing project timelines and enhancing brand alignment. As the Co-Founder/Creative Director of CreativeOwl, I cocreated a digital marketing agency and designed websites that increased user engagement and reduced bounce rates. My experience at CCRA Travel Commerce Network honed my skills in developing and maintaining corporate websites to support marketing and user engagement objectives. My passion for creating seamless and visually appealing designs has been a consistent theme throughout my career.

Experience

• Founder · MoolaLearn02-01-2024
• Lead Product Designer/Engineer · CourseCareers01-01-2024 – 02-01-2024

  I specialized in merging design with development through React and TypeScript, creating seamless and compelling user experiences. My role encompassed transforming design concepts into functional web applications while ensuring visual consistency and usability. Comprehensive design and development: I handled the entire design cycle, from drafting in Figma to coding with React and TypeScript, ensuring the final product is both visually appealing and highly functional. Collaborative teamwork: Working closely with stakeholders, product managers and developers, I focused on integrating innovative design solutions that enhance overall product quality and user satisfaction. Copywriting: While my primary focus was on design and development, I occasionally loved to lend a hand by writing strategic copy for landing pages, adding value through clear and concise messaging.

• Senior Web Designer · Equisolve, Inc.09-01-2021 – 02-01-2024

  Lead Business to Business (B2B) client projects, meeting tight deadlines and greatly reducing project timelines. Manage relationships with copywriters and developers to deliver data-driven solutions. Reduced turnaround times by +40% for all projects; maintained list of possible Figma design system enhancements; implemented updates in future releases; partnered with development team; facilitated seamless project coordination; established systematic project checklist; monitored deadlines to meet success metrics and meet budget goals. Spearheaded revision initiative to update all sales collateral; liaised with CEO and creative leadership team; held meetings; ensured brand alignment; created, introduced, and followed style guide; maintained collateral updates. Designed browser extension to streamline QA efforts and ensure compliance with accessibility guidelines and standards; revamped prototype version of company-developed Chrome extension; conducted version testing with focus on optimal user experience; refined design and usability; presented design solution to stakeholders for approval.

• Co-Founder / Creative Director · CreativeOwl07-01-2019 – 09-01-2021

  Cocreated and led digital marketing agency. Spearheaded creation of websites and promotional material. Defined and grew unique brand to drive user engagement and conversion metrics. Supervised end-to-end project operations. Designed and built website within 3-month timeframe for luxury product brand; identified need for updated client site; developed wireframes and high-fidelity page prototypes; constructed site via Webflow; integrated storytelling videos, custom-coded solutions, and animations; refined website for launch. Recognized for brand design excellence following site launch; nominated for Website Design award by Awwwards.com in 2021. Increased user engagement by 50% and reduced site bounce rates by 40%; managed communications with stakeholders; sought and incorporated feedback; owned refining designs based on performance goals. Secured company honors as one of the Top 20 Digital Marketing Agencies in Orlando; oversaw end-to-end operations for multiple client initiatives; leveraged project management skills to meet or exceed delivery goals.

• Print & Digital Designer · CCRA Travel Commerce Network11-01-2016 – 02-01-2020

  Developed, launched, and maintained corporate website to support marketing and user engagement objectives. Championed brand awareness and storytelling content and materials. Attracted +700 attendees and sponsors by managing design development for high-profile travel conference; partnered with marketing director; crafted corporate logo design in harmony with all marketing materials; led end-to-end development of CMS-powered website; executed email marketing campaign; delivered digital and print assets. Increased user engagement by +30% via design and development of corporate website; utilized user feedback to design wireframes; created streamlined site map; optimized site organization and user experience; supported A/B testing; achieved outcomes including faster load times, improved SEO optimization, and reduced bounce rates. Partnered with marketing team to drive revenue growth and brand awareness; executed functional design; ensured brand consistency; championed process improvements to promote high user engagement.

Education

• Valencia CollegeAssociate of Science, Graphics Technology

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