Jeanette A

About

I am an experienced and passionate Experience Designer with over a decade in creating high-quality websites and digital products for various clients and industries. My core competencies include end-to-end UI designs, design annotations, design systems, design strategy, and art direction. I have worked with globally distributed teams and collaborated closely with developers, stakeholders, project managers, and design leaders to launch and lead complex design projects from end-to-end.

Experience

• Freelance UI/UX Designer · Bridle Paths12-01-2023

  - Created initial design concept and corresponding wireframes based on comprehensive design audit and research to better align with the company mission, goals, and objectives. - Conducted a work session website recommendation with client stakeholders based on research results. - Developed and delivered presentations to cross-functional teams to explain user interface design decisions and gather feedback for iterative improvements. - The updated donation page performed exceptionally well, raising $28K and surpassing the set fundraising goal.

• Experience Designer · MullenLowe U.S11-01-2018 – 12-01-2023

  - Responsible for end-to-end website optimization, oversaw the entire process from initial design concepts to design hand-off, bug fixes, and post-launch design enhancement. - Crafted initial wireframes, concepts, and conducted a comprehensive design audit. - Collaborated closely with product owners, 3rd party engineers, project manager, and UX designer to address the client’s goals & objectives. - Led multiple design iterations based on A/B testing and client feedback. - Managed the overall style guide and design system, post-launch design maintenance, new feature requests, and bug fixes. - Improved user experience by incorporating accessibility best practices into the design of digital products, resulting in increased satisfaction and usability for all users. - Led and streamlined the creation of design patterns while innovating new features tailored to project needs. - Improved website engagement by achieving an 80% clarity rate of the website's purpose and a 79% recognition rate of supporting graphics and imagery after implementing a successful website update.

• Senior Designer · MullenLowe Singapore09-01-2014 – 11-01-2018

  - Worked collectively with the UX design team, project management, and developers to formulate a design framework based on wireframes and project requirements using the Sitecore platform. - Created the responsive core content asset collection during the 1st phase of the project across 100+ properties worldwide. - Authored a comprehensive design guide inclusive of edge case scenarios for developer build. - Created the design system for the Millennium Hotels Corporate Booking Website (B2B) which allowed corporate clients of the Hotel Group to plan and book a large number of spaces, including hotel stay and conferences. - Successfully collaborated with team members located in different countries to deliver a global website on time. - The revamped consumer website design delivered an 18% spike in bookings and propelled direct revenue up by 21%.

Education

• University of San CarlosBachelor Degree of Fine Arts, Major in Advertising Arts

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