Cayce Stevenson

About

Working remotely for startups, agencies, and direct response companies I have solidified my expertise in project management (I have been PMP certified for over 6 years), operational analysis and improvements/implementations, data reporting and deep analysis. Currently I specialize in MarTech implementations and funnel optimizations for sales and info marketing businesses. I have deep knowledge of GoHighLevel, HubSpot, Clickfunnels, Hyros, TripleWhale, and pretty much any off-shoot CRM or Email or Funnel platform you can think of. If it's new, great - I'll learn it in a heartbeat.

Experience

• Senior Project Manager, Marketing & Publishing · Lurn Inc01-01-2021 – 11-01-2023

  - Generated over $4 million in revenue per month via sales funnels - Launched Publishing Team and recruited a team of 4 Publishers (Project Managers) - Developed scalable project management processes company-wide, increasing productivity by 93% - Increased marketing department throughput and flexibility by 70% per promotion - Improved evergreen funnel performance by an average of 30% - Executed a minimum of 5 promos a month for diverse product set - Analyzed marketing and funnel data daily - conversion rates, CPLs, ROAS, CTRs, Average carts

• Senior Product Manager · RagingBull01-01-2020 – 01-01-2021

  - Directed the growth of a suite of financial education products pulling in over $12 Million in yearly revenue - Grew average weekly revenue over 350% since November 2019 - Employed daily A/B testing on every touch point of marketing funnels and customer experiences, increasing conversions by 20% - Communicated with cross-functional teams on both daily and long term project goals - Project managed the product development, marketing strategy, and overall fulfillment of three key products - Fostered outside digital advertising and lead gen development, focusing on Day 0 ROI numbers

• Senior Manager Marketing Operations · RagingBull06-01-2019 – 01-01-2020

  - Developed and implemented all marketing related processes for Raging Bull to increase productivity by 90% across the company - Setup and facilitated performance tracking for all organic marketing initiatives - Created and facilitated budget tracking, reporting, and performance analytics for the marketing department ($40+ million/year) - Designed the process for the onboarding of dozens of marketing consultants and agencies

• Marketing Operations Manager · BroadbandTV (BBTV)10-01-2016 – 03-01-2019

  - Administered all marketing operations for $30 million/year company across 7 brands and 4 verticals - Managed team pipelines for design, web development, content, production, and social media, increasing efficiency by 97% via process implementation - Ensured smooth communication and prioritization with 3 C-Suite leaders and a dozen stakeholders - Facilitated remote team of 20 employees and consultants as well as 5 in-office staff members - Owned the development of project plans, requirement gathering, and monitoring timelines and budget for all Marketing and Brand-related projects - typically around 4 at any given time

• Project Manager · BroadbandTV (BBTV)09-01-2015 – 09-01-2016

  - Owned all project management for the 7 person Community team that produced technical projects (websites), brand marketing, sales, and content creation - Expanded previous protocols and processes into all 4 social media and 3 YouTube content teams - Directed event planning, video production, schedules and execution for all 6 yearly gaming events

• Marketing Automation Manager · BAD Marketing12-01-2023

  Managing 10+ client funnels, automations, all MarTech problems. Hunting down data issues, implementing complicated third-party reporting systems - and fixing old ones. Also work on automating all internal and client funnel and ads reporting for any platform you can think of.

• Marketing Automation Manager · BAD Marketing12-01-2023

  Managing 10+ client funnels, automations, all MarTech problems. Hunting down data issues, implementing complicated third-party reporting systems - and fixing old ones. Also work on automating all internal and client funnel and ads reporting for any platform you can think of.

Education

• Texas Tech UniversityBachelor of Arts (BA), English Language and Literature/Letters
• Texas State UniversityMaster of Education - MEd, Educational Leadership and Administration, General

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