Luigi C.

About

I collaborate with Marketing, Sales, Revenue Ops, and CS leaders to drive impactful outcomes. My career is founded on mentoring and sharing insights, guiding C-level executives, and supporting marketers at all levels to tackle complex challenges. In my legacy in Marketing Operations, I have led by example, fostering a culture of accountability. I focus on creating efficient customer experiences, enhancing market presence, and accelerating pipeline growth through strategic marketing operations. With over 15 years of experience in marketing automation, demand generation, CRM administration, digital marketing, and integrated marketing programs, I have a proven track record of operational excellence and executive-level endorsements to confirm my success. My expertise spans the full lifecycle of marketing, from acquisition and onboarding to retention. STRATEGIES & EXPERTISE + Lead Scoring Algorithms: Focusing on ROI and conversion, utilizing UTM codes for conversion metrics. + Project Management: Content development, SLA metrics, tailored lead lifecycle management, and high-converting email nurture programs. + Data Management: Ensuring data hygiene, full-cycle analytics, email marketing compliance, and data governance. + Technical Proficiency: SEO/SEM, Marketing Automation & Salesforce administration, and JS/HTML5/CSS coding for landing pages, forms, and emails. + Advertising & Analytics: Proficient in Google Analytics, Google Tag Manager, and social media advertising pixel best practices. + Building and testing multi-channel marketing campaigns. + Supporting, utilizing, and implementing marketing automation software in tandem with the entire software technology stack in mind + Full lifecycle marketing: acquisition, onboarding, and retention. By leveraging my leadership skills and consulting proficiency, I align marketing strategies with business goals to drive growth and efficiency. My deep understanding of the marketing software stack and lead lifecycle enables me to deliver significant improvements in market presence and customer engagement. Whether refining lead scoring mechanisms, optimizing digital marketing campaigns, or implementing robust marketing automation systems, I am committed to delivering solutions that generate tangible results and drive sustainable growth. SKILLS Marketing Automation - Marketing Operations - Demand Generation - CRM Administration - Digital Marketing & Advertising - Integrated Marketing Programs - Lead Nurture - Customer Journey Optimization - Revenue Operations - Marketing Technology Stack Infrastructure

Experience

• Principal Consultant · DemandOps2016-11-01 –

  Collaborate with diverse (B2B, B2C, eCommerce) clients to implement Marketo, HubSpot, Eloqua and Salesforce integrations for go-to-market strategies. Managed and optimized email marketing campaigns and marketing automation systems. Developed strategic marketing programs to streamline demand generation execution. Leveraged Revenue Operations through the integration of the Marketing Technology Stack. Consulting Projects & Clients: Shopmium - Aquent - Vitamin T - Core and More - DemandZen - Western Digital - SanDisk - National Battery Supply - Xcel Agency - Avant Avenue - Elephant Scale - Reach150 - SpringPath

• Demand Gen Email Marketing Manager · Quotient Technology Inc.2022-06-01 – 2022-12-01

  Email Marketing Programs, Marketo Campaign Management, Data Governance & Analytics

• Co-Owner, Investor, Marketing & Sales · Sweet Alfas2015-08-01 – 2020-12-01

  Digital Marketing, Sales, Wholesale, eCommerce

• Marketo & Eloqua Developer Contractor · Avant Avenue, Inc2019-06-01 – 2020-11-01

  Marketo Developer / Hubspot Admin / SFDC. Marketing Automation & Nurture Campaigns, Email Marketing Campaign Manager

• Eloqua Consultant · Xcel Agency Inc.2019-03-01 – 2019-06-01

  Migration Build and Integration Rebuild from SmashFly to Eloqua for Intuit. Email Campaign Management in Eloqua

• Demand Generation Project Manager · SugarCRM2018-04-01 – 2018-12-01

  Managed Marketo email and landing page development, testing, database management, reporting & analytics, and optimization. Developed and executed a variety of digital campaigns, including lead generation, nurturing, customer cross-sell, ABM initiatives, events invitations, and more. Collaborated closely and supported NA and LATAM Field Marketing team members to develop and execute relevant and impactful campaigns.

• Marketing Automation Manager · Actian Corporation2016-12-01 – 2017-12-01

  Lead on Marketo Programs. Manage and Onboard a strategy for On24 Integration with Marketo. Repurpose and Test Out of the Box Email Templates in Marketo for future campaigns. Create Additional Data Cleansing Programs. Continue to Document all processes and guidelines

• Senior Marketing Automation Manager - Pardot · Colorado State University-Global Campus2016-08-01 – 2016-12-01

  Manage Pardot and Salesforce Instance. 3 Direct Reports (Digital Marketing Advertising, Traditional Advertising. Dashboard and Integration Reporting & Analytics. Campaign QA and Strategy Alignment with Advertising & Registrations

• Marketing Operations · BLACKCERT - by John McAfee. A Digital Certificate Company2015-12-01 – 2016-12-01

  Marketo & SFDC with Marketing Compliance, Data Governance & Lead Scoring. Utilize the Website Landing Pages and SEO as a Demand Generation Strategy. Email & Nurture Campaign Execution and BI Analytics

• Strategic Marketing Consultant · Vitamin T2016-05-01 – 2016-08-01

  Eloqua alignment and strategic marketing. Project-managed Eloqua alignment, optimization and Pardot onboarding. Created and managed vertical-based marketing campaigns, improving campaign effectiveness.

• Email Marketing Consultant · Submittable05-01-2025

  - Manage and execute email marketing campaigns using HubSpot - Develop and implement strategies to optimize open and click rates - Conduct regular A/B testing to improve email performance - Perform database clean-up and maintenance for accurate targeting - Collaborate with the product marketing team to align messaging and content

• Email Marketing Consultant · Submittable05-01-2025

  - Manage and execute email marketing campaigns using HubSpot - Develop and implement strategies to optimize open and click rates - Conduct regular A/B testing to improve email performance - Perform database clean-up and maintenance for accurate targeting - Collaborate with the product marketing team to align messaging and content

Education

• Media & Entertainment Law - Foothill CollegeMusic Technology
• Del Mar High SchoolHigh School, General Studies

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