Kelsie Vaughan

About

Strategic and process-minded professional with a hybrid background in digital advertising, project coordination, media strategy, and internal process and workflow optimization. Skilled in developing data-driven campaign strategies for various DMOs & their stakeholders. Adept at analyzing and translating complex geolocation data into actionable insights aligned with campaign goals and stakeholder priorities. Proven ability to manage high-impact programmatic advertising campaigns while simultaneously improving internal efficiency through cross-functional process improvements. In a fast-paced startup environment, I’ve gone beyond my core role to balance multiple internal projects by leading cross-functional initiatives to improve collaboration. Whether it's building comprehensive internal help centers, streamlining workflows, or creating processes and automations that boost efficiency and organization- I’m passionate about systems that drive both performance and clarity. I enjoy turning messy workflows into streamlined processes and helping teams collaborate more smoothly. Currently expanding my expertise in project management and SOP development to support scalable systems and smarter workflows. Highly adaptable, proactive, and recognized for balancing creativity with analysis, and big-picture thinking with tactical execution. If you’re looking for someone who’s equal parts organized, curious, and proactive—I’d be excited to work together!

Experience

• Advertising Account Manager + Media Strategist · Datafy12-01-2024

  - Develop strategies for data-driven programmatic advertising campaigns for various DMOs & their stakeholders. - Analyze & translate complex geolocation data into actionable insights based on specific campaign goals & strategies. - Conduct market analysis supporting strategies & campaign planning to increase ROI/ROAS, & campaign specific KPIs.

• Advertising Account Coordinator · Datafy2023 – 12-01-2024

  - Organized campaign materials for launch including assisting with creative development and trafficking to ensure campaign execution across programmatic media channels. - Demonstrated adaptability and efficiency in a fast-paced, deadline-driven environment, juggling multiple tasks and shifting priorities with ease. - Regularly monitored and optimized campaign performance to ensure alignment with KPI’s. - Provided extensive reporting on campaign spend, campaign performance, and attribution insights. - Designed and launched an internal Help Center website using Google Sites, centralizing key team resources including FAQs, training materials, and workflow documentation.

• Property Manager · MAA01-01-2022 – 01-01-2023

  Managed day-to-day operations of a multifamily apartment community housing over 450 tenants within a nationally recognized REIT, ensuring optimal occupancy, resident satisfaction, and profitability. Managed on-site teams, led leasing and sales strategies to ensure quarterly increases in conversion, brand awareness, and customer retention

Education

• Liberty UniversityBachelor of Science - BS, Business Admin: Digital Advertising & Marketing

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