Celena Chong

About

An accomplished marketing professional with a Master's in Business from Northwestern University's Kellogg School of Management and a background in Journalism, Economics, and Integrated Marketing from Northwestern University. Currently serving as a Growth Marketing Consultant for multiple tech startups, specializing in user acquisition and lifecycle pipeline development. Previous roles include Marketing Lead at Lendtable, where I drove significant growth in user acquisition and lifecycle strategies, and various growth management positions at Deliverr Inc., focusing on strategic partnerships, events, social media, and user acquisition. My expertise spans paid advertising, organic acquisition, lifecycle marketing, and performance marketing, with a proven track record of driving revenue growth, increasing user engagement, and optimizing marketing strategies across diverse industries.

Experience

• Growth Marketing Consultant · Multiple Clients11-01-2022

  Took some time off to build my music career -- took on Fractional CMO and Growth Marketing Consultant duties for tech startups during the day. Currently helping two B2C tech companies build out their user acquisition and lifecycle pipeline from scratch so they can hit fundraising targets. Roles include: - Growth Marketing Manager for a series A B2C hardware company. - Marketing Operations Lead for Amazon Keto products business spending $200k a month. - Performance Marketer for a Chrome Extension that provides shopping recommendations. - Marketing Manager for a fitness app directing paid social strategy. - Performance Marketer for an entertainment company promoting festivals, shows, and events. - Marketing Manager for a popular Substack newsletter to grow its subscriber base.

• Marketing Lead · Lendtable03-01-2021 – 09-01-2022

  Paid: Built entire user acquisition strategy for paid advertising, paid search, and field marketing experiments, resulting in: - $6M+ in overall loan volume, starting from $15k a month - Increase from 8 to 200+ monthly average customers - 15% growth in revenue with cross-sell promotions - 0-12,000 TikTok followers in 1 month, and Instagram followers to increase by 38% in 3 months Lifecycle: Pioneered all growth & monetization initiatives across product roadmap via automated email & SMS programs, guiding users through their financial journey. Owned lifecycle strategy and execution for company-wide initiatives, spanning channel/funnel optimizations and product launches, increasing overall revenue, retention, and LTV. Increased conversion rate by 70% with SMS and email. Launched net-new lifecycle journeys, segmenting users by age, industry, company, and drop-off stages.

• Lead, Strategic Partnerships, Events and Social · Deliverr Inc.12-01-2020 – 03-01-2021

  Led strategic partnerships, events, and social media initiatives to enhance brand presence and drive engagement.

• Growth Manager, User Acquisition · Deliverr Inc.04-01-2020 – 12-01-2020

  Ran strategy for organic acquisition initiatives and website experimentation. Conducted A/B, split URL, and multivariate website experiments/promotions for signup conversion, dashboard messaging, and assisted lead generation efforts. Hosted Multi-channel Millionaire, a branded podcast that opens the playbook of elite 8-9 figure sellers and industry experts.

• Growth Manager, Activation · Deliverr Inc.02-01-2019 – 04-01-2020

  Ran marketing experiments and promotions to new and inactive clients, implemented SMS/voicemail and dashboard messaging, optimized product workflows, investigated funnels, and created out-of-the-box multi-touch marketing campaigns.

Education

• Northwestern University - Kellogg School of ManagementMaster's in Business, Business, Management, Marketing, and Related Support Services
• Northwestern UniversityJournalism (Major), Economics (Minor), Integrated Marketing Certificate
• Naperville North

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