Jennifer Jones

About

With a BS in Business Administration from Northeastern University, I have built a robust career in marketing and growth strategy. Currently, I am a part-time Growth Consultant and Head of Growth at Cubic Squared, where I craft data-driven solutions to enhance brand visibility and drive revenue growth. I also founded J2 Marketing Studio, providing strategic marketing consultancy to startups and SMEs. Previously, I was the Vice President of Product Marketing at CyberRisk Alliance, where I led GTM strategies and product launches. At Lux Research, I held senior roles, including Senior Director, Head of Marketing & Revenue Operations, where I managed multi-million-dollar budgets and drove significant increases in website traffic and social media engagement. My career is marked by a passion for innovation, strategic partnerships, and delivering measurable outcomes.

Experience

• Growth Consultant and Head of Growth · Cubic Squared12-01-2024

  At Cubic Squared, I leverage my expertise to deliver transformative results for our clients. Drawing on extensive experience in marketing strategy, growth marketing, and operations, I develop and implement innovative, data-driven solutions that enhance brand visibility, accelerate client acquisition, and drive sustainable revenue growth. In my dual role, I work closely with clients to craft tailored strategies that align with their unique goals, while also scaling Cubic Squared’s internal growth initiatives. From strategic partnerships to optimizing performance metrics, I ensure every effort creates measurable impact and supports long-term success. As a trusted advisor and senior leader, I’m passionate about fostering innovation, building meaningful client relationships, and delivering strategies that challenge the status quo while maintaining a results-oriented, client-first approach.

• Fractional CMO, Growth Consultant & Founder · J2 Marketing Studio10-01-2023

  Founded and launched J2 Marketing Studio, a consultancy supporting start-ups, small, and medium-sized businesses with comprehensive marketing strategies, campaign execution, and operations across diverse industries. Delivered impactful results by developing integrated marketing strategies, managing day-to-day execution across social media, events, and digital campaigns, and optimizing marketing tools, including HubSpot and CRM platforms. Partnered with clients to drive measurable outcomes, such as increased lead generation, enhanced brand visibility, and streamlined marketing processes, leveraging expertise in demand generation, marketing operations, product marketing, and event execution.

• Vice President Product Marketing · CyberRisk Alliance01-01-2022 – 10-01-2023

  Led development of innovative marketing solutions for media, events, and business intelligence platforms. Drove GTM strategy, product roadmaps, and brand architecture to scale CRA's market presence and sales pipeline while positioning the company as a leading provider of cybersecurity insights. Defined the product marketing vision to drive business goals, working with outside agencies and creative partners on campaign/content creation. Executed product launch campaigns across organic, paid social, demand generation, and email channels, leading creation of all branded marketing assets. Leveraged customer feedback to inform new product features. Led and grew team of marketing professionals, building out a centralized marketing function for the consolidated organization.

• Senior Director, Head of Marketing & Revenue Operations · Lux Research02-01-2021 – 11-01-2021

  Crafted the GTM strategy and omni-channel marketing plans to drive client and revenue growth for a SaaS-based advisory firm. Led a team in all aspects of campaign execution across channels (email, social, blog, webinars, events, press, video, DM), managing a multi-million-dollar sales and marketing budget. Expanded role as senior director with oversight of marketing, demand generation, commercial enablement, sales operations, and revenue operations.

• Director, Marketing · Lux Research07-01-2018 – 02-01-2021

  Developed and implemented GTM strategy and omni-channel marketing plans to drive revenue growth and client retention goals. Managed a $1.5M marketing and sales budget, leading a four-person global team in all stages of campaign execution, leveraging email, social, blog, webinars, events, press, case studies, video, and direct mail channels. Planned and executed product launch and GTM strategies for new products and features to clients and prospects. Shaped lead generation strategy by combining internal marketing efforts and managing relationships with outside vendors. Developed nurturing campaign structure to target CXOs at energy, chemicals and materials, CPG, and IT companies. Established key partnerships with industry associations to drive awareness and lead generation with Sales and Research. Defined and executed strategy to increase press/media coverage, including the build-out of a global media database. Oversaw development of corporate marketing materials and sales enablement tools. Analyzed campaign performance, continually testing new lead generation tactics, and retiring ineffective tools. Launched digital marketing strategy that drove 630% increase in website traffic and 30% YOY jump in LinkedIn followers.

Education

• Northeastern UniversityBS, Business Administration, Management/Marketing
• Northfield Mount HermonPost-Graduate Year

Similar talent on Pangea

RRyan B.Senior Digital Marketing StrategistSteve G.Marketing Expert Specializing in Growth, Demand Generation, SaaS, E-commerce, FinTech, and Product Marketing Across Diverse IndustriesHuntington Beach, CAGary P.Growth Marketing Leader | B2B SaaS | Product-Led Growth | Revenue Optimization | Customer Journey Expert | Ex-CrossbeamWindsor, CTMaria M.Growth Marketing Leader | B2B Brand & Demand Strategist | Integrated Campaign Architect | Expert StorytellerMadison, WI