Celeste Parler

About

I’m based in San Marcos, Texas and am actively seeking new opportunities in digital marketing and content writing, with a focus on remote, full-time roles. With 5 years of hands-on experience across fast-paced agency environments, media brands, and online publications, I craft informative and engaging content for diverse audiences. Storytelling and creative expression have always been central to my work, spanning blog posts, product reviews, magazine features, website copy, and industry-expert content across visual, print, social, and digital media. My strength lies in meticulous attention to detail and maintaining brand guidelines to ensure a consistent, trustworthy brand experience. Colleagues know me for delivering thorough, well-researched content that addresses real user needs at every stage of the buyer’s journey. I’m passionate about applying my content writing and SEO skillset to the voice and goals of local and national brands, using a data-driven approach to content creation to achieve top Google SERP results and AI-source features. Today my portfolio includes blog posts, product reviews, magazine articles, website copy, and industry-expert content, with experience leveraging AI writing tools to support the full content lifecycle. I’m self-motivated and aim to contribute to an organization that values an innovative approach to content creation without sacrificing human connection and well-being.

Experience

• Web Content Specialist · GPO11-01-2025 – 01-01-2026

  Produced search engine-optimized, well-researched written web content across multiple digital channels, including long-form blog posts, static landing pages, and resource pages aligned with brand voices and guidelines; Developed quarterly blog and Google Post calendars for national brands based on thorough SEO keyword research and competitor analysis

• SEO Content Writer · Logical Position03-01-2024 – 09-01-2025

  Created search engine-optimized long-form blog content for client websites and third-party publishers in a fast-paced agency setting; Conducted on-page SEO keyword optimization for location, service, e-commerce, and landing pages to improve SERP rankings for local and national brands; Performed in-depth research to edit and refine AI-generated content to diverse brand voices and provide accurate, compelling content across web content deliverables

• Volunteer Audio Engineer · SXSW03-01-2024 – 03-01-2024

  Volunteer role supporting event audio engineering for SXSW.

• Freelance Writer · Pillar4 Media01-01-2024 – 11-01-2024

  Freelance writing work across multiple client projects.

• Editorial Intern · Pillar4 Media06-01-2023 – 12-01-2023

  Produced SEO-optimized written web content including bedding reviews, buyer's guides, sleep resource pieces, and sleep industry news on MattressClarity.com; Optimized dozens of mattress and bedding product reviews on Pillar4 Media's owned leading sleep product review brands to increase conversions and establish expertise; Collaborated with the Editorial and SEO teams to develop and implement brand strategy and content marketing opportunities.

• Student Content Team Member · SXSW03-01-2023 – 03-01-2023

  Part of a 25-student team that covered the 2023 SXSW Conference and Film & TV and Music Festivals for the SXSW Brand and Marketing team; Captured photo and video content, coordinated content delivery, and transcribed key moments from Keynotes, Featured Sessions, film screening Q&As, and other event programming for usage on SXSW's social media accounts and website.

• The Dock Line Contract Web Content Writer · The Dock Line06-01-2022 – 08-01-2022

  Conducted SEO keyword research to compose digital and print magazine articles and blog articles for Dock Line Magazine and Voixly clients based in the Houston area; Developed targeted blog content for a 35-64-year-old audience in Texas relevant to client content services.

• KTSW-FM 89.9 Web Content Contributor · KTSW-FM 89.908-01-2021 – 12-01-2022

  Composed bi-weekly 500–800-word blog posts and accompanying digital illustrations/photographs for 18-22-year-old audience and articulated metadata for SEO and ADA accommodations; Represented organization at on-campus outreach events promoting local musicians and businesses.

• The Dock Line Web Content Intern · The Dock Line05-01-2021 – 08-01-2021

  Published 32 search engine-optimized articles using WordPress accumulating over 33,000 total views; Collaborated with the Lead Content Writer on three print magazine articles in the July and August 2021 issues.

• Music Library Assistant · Texas State University08-01-2020 – 05-01-2023

  Supervised circulation desk and various library transactions including practice room and music score check-outs/check-ins using Sierra; Resolved the technology and logistical needs of the Music Librarian, School of Music faculty, and students.

Education

• Texas State UniversityBachelor of Science - BS, Digital Media Innovation

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