Mel Isaacs

About

SEO, content, and tech enthusiast with a background as a former librarian turned content marketer. Skilled in using research skills & customer empathy to create engaging, people-first content. Experienced in keyword research, content writing, website analytics, and content strategy development. Specializes in developing strategy & content for websites, blog posts, email marketing, and social media. HubSpot certified in content marketing and SEO, and BrightLocal certified in local SEO.

Experience

• Freelance Writer · Freelance2020-04-01 –

  • Write content for B2B SaaS client in the social media space based on content briefs • Ghostwrite and maintain 50% email open rate for marketing agency through curating relevant content and promoting agency services in Morning Brew-style newsletter • Create and implement lead generation strategy for B2B marketing client using LinkedIn thought leadership and email marketing aimed at increasing LinkedIn engagement and website traffic • Repurpose blog content for a relationship coach on social media platforms including Instagram, Facebook, and LinkedIn • Write pre-launch emails for a course by a B2B personal branding client as well as blog posts based on content briefs

• Content Manager · Guerilla Realty2023-07-01 – 2025-03-01

  • Develop and implement omnichannel content strategy across channels including website, social media, and email marketing • Create and distribute content across marketing channels including social media, SEO content, and email marketing • Curate content for monthly newsletter, achieving a 46% open rate, higher than industry average • Write engaging and informative SEO blog articles to generate leads • Optimize blog articles for AI overviews and implement SEO best practices to improve on-page SEO, resulting in a 32% traffic increase within 6 months • Led full website migration project from HubSpot to WordPress & website redesign in collaboration with freelancers and different departments

• Events Marketing/Technology Instruction · Enoch Pratt Free Library & Maryland State Library Resource Center2018-02-01 – 2023-07-01

  • Plan, produce, and promote large-scale events drawing 500+ customers • Market events via print marketing collateral, direct response copywriting, flyers, and other methods • Craft SEO optimized event descriptions for events and input into organization’s EMS • Perform public outreach including attending community events and liaising with organization stakeholders • Attend and travel to library conferences to represent the organization • Develop brand style guides for professional associations related to the organization • Provide technology instruction to patrons of all ages and skill levels

• Copywriter · Andrew Wallis Consultancy2022-05-01 – 2022-08-01

  • Develop copy for and schedule email newsletter sequences promoting coaching offers in ConvertKit • Draft and edited copy for weekly social media posts including LinkedIn content to boost engagement and increase followers • Attend weekly meetings with company CEO to assess current copy needs and goals • Partner with company lead to ensure tone consistency in copy across marketing channels • Embody brand voice and created branded content related to list building, business building, and marketing for coaches and fitness professionals across channels

• Freelance Writer · Pallyy2022-02-01 – 2022-03-01

  • Write social media-related content based on client brief • Research and provide screenshots for content

• Freelance Writer · ThreadCreator2022-02-01 – 2022-03-01

  • Write, research, and take screenshots for how-to articles about Twitter based on client briefs

• Freelance Writer · The Sonja McCord X2021-10-01 – 2022-01-01

  • Develop blog editorial calendar for 2022-2023 in collaboration with CEO • Participate in brainstorming sessions with CEO and pitched blog topics that aligned with company goal • Ideate, research, and draft blog posts on social change and dance history • Write two blog posts per day over three-month period (100+ to date)

• Freelance Digital Marketing · Miranda's Creatives2021-03-01 – 2021-07-01

  • Update and manage client website content using WordPress and Elementor • Optimize website copy and images using SEO best practices and competitor research • Brainstorm social media and course content for coaching client • Draft and edit bios for company CEO and optimize across social channels • Provide creative suggestions for client content including images and video • Perform market research in the coaching arena and spiritual course space

• Freelance Writer · Victoria Garcia Studios2021-03-01 – 2021-06-01

  • Create blog posts using SEO keyword research and guidelines to increase page ranking • Use content analysis to pitch topics for blog posts and website content • Perform research to produce high quality articles about the personal branding photography business • Develop email welcome sequence to promote a new course on personal branding

• Blogger · Cotton Candy Book Witch2012-04-01 – 2020-03-01

  • Produce high-quality written content including articles, blog posts, and social media content related to the book publishing industry • Implement SEO best practices to increase organic reach • Perform outreach and networking to acquire natural backlinks (100+) • Network and develop relationships with industry players including publishers to acquire advanced reader copies for review • Promote content across relevant channels including social media (Instagram, Facebook, Twitter)

Education

• Goucher CollegeBachelor of Arts - BA
• Texas Woman's UniversityMaster of Library & Information Science - MLIS, Library and Information Science

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