Celeste V.
Strategic Marketing and Development Leader | Enhancing Brand Reach and Revenue Growth
18 yrs experience · <10 hrs/week
About
Storyteller, connection builder, project leader, and strategic partnership developer - I connect the dots between people, ideas, and solutions. With over a decade of experience in marketing, I've driven strategic marketing to generate brand/product growth and facilitate revenue expansion. Skilled in fund/business development, I excel in building trust, addressing partner pain points, and aligning solutions to develop business relationships and meet/exceed revenue goals. With over 10 years in project management, I've effectively overseen complex projects, ensuring process efficiency, resource management, communications, contract compliance, quality control, and project accounting. My experience spans across nonprofit, education, manufacturing, healthcare, and conservation industries.
Experience
- Adjunct Faculty · Montgomery County Community College2024-06-01 – null
Teaching undergraduate-level marketing courses with a focus on areas such as nonprofit marketing, consumer behavior, digital marketing, market research, and branding.
- Director of Advancement · DASI: Domestic Abuse & Sexual Assault Intervention Services2020-01-01 – null
Develop strategies for a private nonprofit that provides comprehensive services to individuals impacted by domestic violence, sexual violence, stalking, and human trafficking. Develop and foster relationships with prospects and donors, including corporations, foundations, and individuals. Research potential sources of and apply for grants and public funding. Provide full-cycle proposal/grants/contracts management. Ensure effective program goals/outcomes measurement and reporting.
- Director Public Relations & Fundraising · Community Services for Children, Inc.2019-01-01 – 2020-01-01
Responsible for planning and administering all fundraising, public relations, marketing, and community activities agency-wide. Exceeded annual fundraising goal by 12%. Increased social media engagement by 48%.
- Marketing Director · Misco Products Corporation2016-01-01 – 2019-01-01
Managed and grew a portfolio of in-house brands while contributing to developing 300+ exclusive brands for national and global accounts. Developed and launched exclusive products within a new brand for the world's largest e-commerce retailer. Created an industry-certified training curriculum and developed an online learning management system. Led website redesign project to improve usability, thought leadership, and SEO. Managed the product development process from inception through launch with specific experience in cGMP and EPA-regulated products.
- Director of Development/Deputy Executive Director · ProJeCt of Easton2013-01-01 – 2016-01-01
ProJeCt of Easton prepares people to succeed in work, school, and life by providing them with support and instruction in the skills needed to break the cycle of poverty and achieve their goals.
- Branding & Promotions Marketing Manager · Elbeco Inc.2011-01-01 – 2013-01-01
Executed three national product launches in 20 months. Grew trade show ROI by 28% through improved lead and pipeline management. Reduced non-trade show marketing and advertising expenditures by 15%. Managed all national and regional marketing and advertising efforts to both B2B and B2C markets. Executed over 60 trade shows annually. Created and managed all retail/dealer merchandising.
- Director Of Development · St. Luke's University Health Network2009-01-01 – 2011-01-01
Responsible for fund development, marketing, outreach, and volunteer engagement in support of campus growth. Created B2B & B2C engagement plan to garner support for a mobile health van initiative.
- Director of Development & Marketing · Hawk Mountain Sanctuary Association2005-01-01 – 2009-01-01
Successfully solicited over $4MM in support for visitor center capital campaign. Created an educational outreach program used nationally and resulted in $300,000 in recurring funding.
Education
- Bryant UniversityMBA, Marketing Communications
- Montgomery County Community CollegeProject Management Professional Certificate, Project Management
- Temple UniversityNon-Profit/Association Management, Non-Profit/Association Management
- Bryant UniversityBS, Business/Managerial Economics
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