Kacie Jederberg

About

I hold an MBA from Central Michigan University and a BA from Portland State, providing a solid foundation in marketing. My career includes impactful roles such as Industry Marketing Manager at Huron, where I achieved double-digit revenue growth by leading strategic marketing initiatives in the Higher Education sector, and Portfolio Marketing Manager at Trane, where I advanced product awareness and customer engagement. I specialize in developing comprehensive marketing strategies, optimizing digital media, and mentoring teams to drive growth. My expertise includes crafting tailored messaging, designing go-to-market strategies, and contributing to leadership teams to deliver innovative, results-driven marketing.

Experience

• Industry Marketing Manager · Huron08-01-2021 – 06-01-2024

  Drove business growth by creating and implementing marketing strategies for the Higher Education portfolio for Huron Consulting Group. • Spearheaded the creation and execution of integrated marketing strategies for the Higher Education portfolio, resulting in double-digit revenue growth and enhanced brand visibility. • Developed and delivered detailed performance reports, providing actionable insights and recommendations to senior leadership. • Collaborated with diverse internal and external teams to implement marketing initiatives, serving as the key strategic advisor for the Higher Education sector. • Leveraged AI tools to create compelling social media content, booth messaging, and other external communications.

• Portfolio Marketing Manager · Trane03-01-2019 – 11-01-2020

  Drove marketing strategy for the Controls, Digital, and Energy Services portfolios for Trane North America. • Directed marketing strategies for Controls and Digital portfolios, significantly boosting product awareness and addressing complex customer needs. • Managed relationships with cross-functional teams, including creative design, product management, and customer insights teams to optimize marketing efforts and achieve goals. • Crafted messaging and go-to-market strategies for a $2 billion business segment, tailored to unique buyer personas and sales channels.

• District Marketing Manager · Trane06-01-2016 – 03-01-2019

  Designed and executed comprehensive marketing strategy and programs across Oregon, Washington, Alaska, and Hawaii, enhancing revenue through diverse channels and campaigns. • Optimized marketing spend, achieving a 30% reduction while increasing customer engagement and satisfaction. • Built a robust digital media presence, generating over 150,000 impressions within 24 months. • Mentored and developed team members, fostering growth in their marketing skills and strategic thinking and acted as an influencing member of the District Leadership Team.

• Marketing Specalist · Trane12-01-2015 – 07-01-2016

  Implemented strategic marketing initiatives and served as the subject matter expert in marketing communications and customer satisfaction for the Oregon Area Office.

• Marketing and Training Leader · TraneOregon03-01-2014 – 12-01-2015

  Directed strategic marketing efforts across the organization and led the development of all marketing activities. • Contributed to the Leadership Team, driving key strategic decisions and fostering organizational growth. • Planned and coordinated customer training programs, events, and marketing activities.

Education

• Central Michigan UniversityMaster of Business Administration - MBA, Marketing
• Portland State University - School of BusinessBachelor of Business Administration (BBA), Marketing
• Oregon State UniversityBachelor of Arts - BA, Communications

Similar talent on Pangea

Christianna S.Results-Driven Marketing Leader | 7+ Years Experience in Analytics, SEO, and Content CreationLake Orion, MI 48362Shannon S.Strategic Marketing Leader with 11+ Years ExperienceKansas City, MOChristianna S.Results-Driven Marketing Leader | 7+ Years Experience in Analytics, SEO, and Content CreationCeleste V.Strategic Marketing and Development Leader | Enhancing Brand Reach and Revenue Growth