Celinda Ma

About

I’m a data-driven professional with a background in accounting, customer success, and product analytics. In my current role as a Customer Success Analyst at a people and analytics startup, I designed and implemented automated reporting systems that increased executive visibility by 90%, directly influencing strategic decision-making. My experience spans data engineering, SQL-based dashboard creation, and research-based modeling, including machine learning applications to ESG and financial datasets. I thrive in fast-paced environments where I can use data to uncover insights, streamline operations, and drive measurable outcomes.

Experience

• Customer Success Analyst · Diversio2024-04-01 –
• Research Assistant · University of Waterloo12-01-2022
• Teaching Assistant · University of Waterloo2021-09-01 –
• Researcher · University of Cambridge10-01-2023 – 03-01-2024
• Insurance Solutions Analyst · Oliver Wyman04-01-2023 – 07-01-2023
• Data Engineer · Deloitte08-01-2022 – 11-01-2022
• Tax Analyst · Deloitte09-01-2021 – 08-01-2022

Education

• University of WaterlooMaster's of Accounting, Accounting
• University of WaterlooBachelor's degree, Mathematics/CPA, Minors in Statistics and Philosophy

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