Ceryna-May Baens

About

Results-driven Social Media Manager, Creative Producer, and Video Editor with a proven track record of increasing brand visibility and engagement, and extensive startup experience. Seeking an opportunity to utilize my strategic planning, storytelling, content creation, and analytics skills to drive impactful social media campaigns and foster meaningful connections with target audiences. Some of my most notable clientele include Gwen Stefani's GXVE BEAUTY, THE MAYFAIR GROUP and Youtubers Alisha Marie and Remi Cruz's podcast PRETTY BASIC. Her eye for creativity, willingness to learn, and passion for the digital creative sphere make her an asset to any team.

Experience

• Sr. Social + Content Manager · CAKES body2025-08-01 –
• Freelance Video Editor · Various2018-11-01 –

  Collaborated with distinguished companies such as GWEN STEFANI'S GXVE BEAUTY, THE MAYFAIR GROUP, and PRETTY BASIC to make highly engaging content. Ideated and created four (4) Instagram reels for Gwen Stefani's GXVE Beauty shared with an audience of over 13M+ people. Produced/edited three (3) Black Friday advertisements for The Mayfair Group directly converted to $100k+ in revenue (each video having an R.O.A. of 3.1+). Utilized Facebook and TikTok Ads Manager to promote clientele's content and track successful advertisements through data analysis. Created and distributed advertising materials suitable for Facebook, TikTok, YouTube, and Google Ads for an unscripted project for Ridge Production. Partnered with Matter Media Group and Beyond Hair Extensions to create promotional content for YouTuber with 1.8 MILLION SUBSCRIBERS.

• Video Content Manager · Thrive Causemetics Inc.2025-03-01 – 2025-08-01

  End-to-end content production: Lead the production of high-quality content optimized for all channels, including UGC, advertisements, brand storytelling, tutorials, and stylized video. Uphold and evolve brand aesthetics and tone across all video formats – keeping the brand culturally relevant, inclusive, and aspirational. Create data-driven, engaging content that aligns with brand initiatives, goals, product positioning, and community engagement strategies.

• Social + Digital Engagement Manager · Thrive Causemetics Inc.2024-02-01 – 2025-05-01

  Manage social pages and community engagement (TikTok, Facebook, Instagram, YouTube - cumulative 1.6 MILLION), and direct report to increase brand visibility. Lead and execute in-house vertical content shoots used cross-functionally across Paid + Organic Social, CRM, and Web – cutting creator costs by 400%. In 3 months, in-house content can be attributed to a 42% increase in video viewership on Web alone. 6.5 MILLION views on YouTube paid advertising. Captured + created brand's most interacted Organic concept in first 2 weeks (26.3k likes, 479k views). Elevate in-house content capture by implementing latest technology - e.g. Sony FX3. Spearhead meaningful campaigns to give back to non-profit organizations. Implemented social strategy to remediate brand account’s health on Instagram and Facebook.

• Social Media Manager and Creative Producer · Pretty Basic Podcast2022-05-01 – 2024-01-01

  Manage social pages (TikTok, Instagram, YouTube, Twitter - 506K total followers). Produce and edit 80+ episodes for podcast with 100M+ downloads (video + audio). Spearhead a 3-day experiential pop-up at La La Land Kind Cafe to promote new season with 500+ attendees and $12k in merchandise sales. Create and execute TikTok strategy for podcast which saw a 573%+ increase in viewership (13.1M) in 60 days. Strategize for short-form content to be served to broader audiences - highlights include the highest-reaching Instagram post played 7.2M times and liked 162k times. Implement YouTube shorts into social strategy resulting in 8.8M shorts views and 10.6k new subscribers. Train and oversee three Video Editors and onboarded Director of Operations. Plan and execute all video, photo, and short form content shoots. Lead Community Management – fostering a supportive community online by engaging with listeners, collecting feedback, and incorporating their submissions into the show.

• Video Editor · Pretty Basic Podcast2021-08-01 – 2022-05-01
• Editor · TubeScience2020-10-01 – 2022-04-01

  Created advertisements formatted for Instagram, Facebook, and Snapchat for various brands in the Beauty realm (i.e. Il Makiage, Dollar Shave Club, Ipsy, Prose). Conceptualized social and market trends that helped increase viewership and watchability and educated the team on the "science"behind making a viral video. Produced and edited "winning"advertisements for Prose. Highest performer has $1.4M in consumer spend and is the account's 2nd top grossing ad in its history.

• Scripted Programming Development · Warner Horizon Television Inc.2019-09-01 – 2019-12-01

  Read television scripts and books, and write coverage on them. Experience in desk coverage for busy assistants to Vice Presidents of Scripted Programming. Created book lists for Vice Presidents to consider for development. Worked closely with executives to complete everyday tasks.

• Video Editor Intern for Undisclosed YouTube Talent · YouTube2019-06-01 – 2019-09-01

  Cut and edited videos for DIY/lifestyle YouTuber using Adobe Suite and Final Cut Pro that gained 2.6 million views in total. Assisted in filming videos and taking Instagram photos for client.

• TV Development · SpringHill Entertainment2018-09-01 – 2018-12-01

  Helped Development Executive formulate pitches and conduct research for possible unscripted television shows. Worked closely with Office Manager and Assistant to President to complete everyday tasks. Wrote coverage and gave opinions on feature and television scripts submitted to company.

Education

• California Lutheran UniversityBachelor of Arts - BA, Communication, General

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