Kelsey Lluberes

About

Experienced in leading marketing and public relations initiatives, growing social media followings, and crafting engaging content for various platforms. Passionate about digital marketing and fostering community engagement.

Experience

• Marketing Communications Lead · Trade My Stuff2024-06 –

  Managed and coordinated all marketing and communications activities, including content creation, public relations, social media, and digital marketing. Spearheaded public relations efforts, successfully pitching stories to media outlets and securing coverage. Grew the TikTok following from 0 to 1000 followers within a month through strategic content planning and engagement.

• Social Media Consultant · Bareboo Inc12-01-2024

  Developed and managed social media campaigns, optimizing brand presence across platforms. Produced TikTok videos on skincare tips, receiving up to 11.6k views. Analyzed trends and performance metrics tailored to skincare enthusiasts and consumers.

• Social Media Ambassador · Fordham University2022-01 – 2024-05

  Craft engaging content for TikTok, Instagram, and YouTube to promote Fordham University. Foster active participation within the online community. Amplify the university's online presence.

• Public Relations Specialist · Collectible Classics2024-08 –

  Identified and built relationships with relevant journalists, writers, bloggers, and influencers across various media platforms. Pitched story ideas, product features, and company news to writers with the goal of securing media coverage. Crafted personalized outreach emails that effectively communicated our brand’s unique selling points and aligned with the interests of each media contact. Followed up with media contacts to nurture relationships and track the progress of pitches.

• Freelance Social Media Content Specialist · The Love Agency10-01-2024
• Marketing Student Internship · Mind4Youth2023-11 – 2024-01

  Assist in the creation and execution of marketing campaigns, including social media, email marketing, and advertising. Conduct market research and analysis to identify target audiences and opportunities for growth. Create engaging content for social media platforms and monitor analytics to measure performance.

• Beauty Advisor · SEPHORA2023-09 – 2024-01

  Provide expert guidance and advice to customers on beauty products and cosmetics. Deliver exceptional customer service and product recommendations to enhance the shopping experience.

• COVID-19 STEM Community Education & Empowerment Internship · Weill Cornell Medicine2023-01 – 2023-03

  Collaborated with Weill Cornell Medicine to distribute accurate, up-to-date information on Covid-19 and vaccinations. Produced educational TikTok videos aimed at informing students about Covid-19 and vaccination. Delivered comprehensive education on the impact of Covid-19, vaccine science, and strategies for community outreach regarding Covid-19 vaccination to a diverse audience of pre-health students.

Education

• Fordham University
• Carol Morgan School

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