Kamryn Johnson

About

Social media strategist and director, specializing in professional videography and content creation, with 5+ years of experience in beauty, wellness, and hospitality. Most recently I served as social media strategist for Patrick Ta Beauty where I helped generate 29.7M TikTok views, 25M+ Instagram reach, and $1.5M in earned media value in two months, all organic. I also founded a boutique digital marketing agency serving beauty and hospitality brands and manage my own platform with 107K+ followers.

Experience

• Founder & Digital Content Creator · Patrick Ta Beauty2026-01-01 – 2026-04-01
• Founder | Creative Director · Kontent Method2022-02-01 – 2026-01-01

  • Founded and lead a boutique social media strategy and content creation agency serving beauty, wellness, and hospitality brands • Build custom social media strategies from scratch for every client with content pillars, posting cadence, audience targeting, KPI frameworks, and monthly reporting • Manage and direct teams of freelance photographers, videographers, influencers, and assistant content creators • Serve as fractional marketing director for each account owning strategy, creative direction, analytics, and client growth • Clients include Kalos & Muse (beauty lounge + med spa + café), Vedas MedSpa & Wellness Center, Oscars Nail Lounge, and Iris Nail Bar

• Social Media Marketing Manager · VEDAS MEDICAL SPA AND WELLNESS CENTER2021-11-01 – 2023-04-01

  • Served in multiple clinical and marketing roles simultaneously: esthetician, laser technician, medical assistant, and social media manager • Built and managed social media presence from scratch, designing campaigns that increased brand awareness and client bookings • Created treatment-focused content for Instagram and TikTok, translating clinical services into consumer-friendly social storytelling • Developed deep clinical beauty expertise (injectables, laser treatments, facials, skincare protocols) that informs product and brand marketing credibility

• Media Correspondent | Content Producer · Independent2022-01-01 – 2022-12-01

  • Conducted on-camera interviews with artists, entrepreneurs, and beauty industry leaders for event coverage • Covered New York Fashion Week as a media correspondent and model • Collaborated with publicists and production teams to coordinate press opportunities across digital platforms

• Social Media Manager · University of Houston2020-08-01 – 2021-11-01

  While cheering for the University of Houston, I was offered the opportunity to assume the role of Social media manager for the cheer and dance team. I gathered/organized content and scheduled posts, met with team captains to plan content according to upcoming events, and made sure to interact with followers and respond to comments. I maintained consistency with posting and regularly met with our marketing team to ensure that all tasks were operating smoothly.

Education

• University of HoustonBachelor's degree, Communication and Media Studies

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