Chamlee Messer

About

With a strong foundation in marketing and business administration from Georgia State University, I have built a dynamic career in social media marketing and data analysis. Currently, I serve as an Advanced Marketing Optimization Data Analyst at Pinterest, where I leverage historical data to enhance social media strategies. Previously, I excelled as an Account Manager at Pinterest, managing 74 advertising accounts and achieving high engagement rates. My experience as a Care Social Media Specialist at Instacart involved driving brand awareness and customer engagement. As a Freelance Social Media Marketing Consultant, I developed strategies for start-ups, enhancing their online presence. My brief tenure as a Service Provider Research Coordinator at The Home Depot provided valuable insights into account maintenance. Proficient in SQL and Tableau, I am committed to delivering data-driven marketing solutions and fostering strong client relationships.

Experience

• Advanced Marketing Optimization Data Analyst · Pinterest07-01-2024

  As a key member of the Advanced Optimization Services team, I support the sales team by providing advanced social media marketing optimizations specifically tailored for Pinterest. My role involves in-depth analysis of historical data to uncover trends, insights, and opportunities that drive our social media strategies and enhance our marketing efforts. Key responsibilities include conducting comprehensive data analysis, developing optimization strategies, collaborating with the sales team, utilizing SQL for data management, generating reports, monitoring campaign effectiveness, and presenting findings to stakeholders.

• Account Manager · Pinterest05-01-2023 – 06-01-2024

  In this role, I oversaw advertising campaigns, ensuring client satisfaction and campaign success. I fostered strong relationships with advertisers, driving revenue growth and providing valuable insights to achieve their business goals. Accomplishments include utilizing Tableau sales dashboards to prioritize accounts, maintaining a high retention rate, helping a debt relief company achieve a positive ROI, and managing 74 advertising accounts with high engagement and success rates.

• Care Social Media Specialist · Instacart12-01-2021 – 03-01-2023

  Monitored and responded to customers, shoppers, and other stakeholders across social media channels. Responsibilities included tracking feedback and online reviews, driving brand awareness, coordinating with various teams, escalating high-profile issues, and executing social media campaigns. I provided engaging content and built relationships with customers and industry professionals.

• Freelance Social Media Marketing Consultant · Driven Dynamic LLC01-01-2021 – 01-01-2023

  Developed social media marketing strategies and goals, assisted with ongoing marketing campaigns, designed logos, created content, and published marketing material. I increased online presence and improved brand awareness by engaging with followers. Accomplishments include establishing social media accounts and designing logos for start-up businesses.

• Service Provider Research Coordinator · The Home Depot12-01-2021 – 12-01-2021

  Provided account maintenance support for Service Providers working with The Home Depot.

Education

• Georgia State UniversityBachelor of Business Administration - BBA, Marketing
• Georgia State UniversityAssociate of Arts and Sciences - AAS, Business Administration and Management, General
• Georgia College & State University

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