Alejandra Rueda

About

Strategic Social Media Manager and Market Researcher with a strong foundation in psychology and business. Skilled in driving brand engagement, follower growth, and lead conversion across platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube. Experienced with high-profile clients (e.g., Adidas, Unilever) and proficient in tools like SPSS, Google Analytics, and Hootsuite. I combine data-driven insights with creative planning to deliver impactful, measurable results.

Experience

• Market Researcher · Ipsos04-01-2020

  -Collaborated on market research projects for global brands, including Kellogg's, Adidas, Unilever, and McDonald's, transforming raw data into actionable insights to support business decision-making. -Conducted qualitative and quantitative analyses to identify consumer trends, market opportunities, and brand performance. -Designed and developed clear, visually compelling presentations for C-level executives, synthesizing complex data into concise, narrative-driven insights. -Worked closely with interdisciplinary teams to deliver reports and recommendations aligned with client objectives, ensuring data accuracy and relevance. -Gained hands-on experience in the end-to-end research process, including survey design, data visualization, and insight generation. -Contributed to projects with a focus on the psychology of consumer behavior, enhancing reports with meaningful interpretations of findings.

• Freelance · Self-employed09-01-2019

  As a freelance digital marketing specialist, collaborated with brands to elevate their online presence, drive engagement, and meet specific business goals through customized digital strategies. Expertise spanned social media management, paid advertising, content creation, and brand growth across various platforms. Developed creative campaigns that resonate with target audiences and increase brand loyalty.

• Head of Marketing Strategy Department · M.I.K.E06-01-2021 – 03-01-2023

  -Led a team to successfully improve client engagement rates and drive sales growth. -Managed the creation and execution of marketing strategies tailored to each client’s needs. -Responsible for overseeing data analysis and research to support business decisions. -Successfully increased overall engagement and sales metrics for various clients.

Education

• Universidad de Los AndesAdministración de Empresas
• Universidad de Los AndesPregrado Psicología
• The Columbus School

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