Charity Caldwell

About

With a dynamic career in marketing and social media management, I currently serve as the Marketing and Social Media Manager at VKG Real Estate Group. Here, I craft compelling marketing materials, manage impactful events, and optimize social media platforms to enhance brand presence. I am a Brand Ambassador for the Warriors, where I significantly boosted the dance team's social media following. My experience also includes roles as a Digital Marketing Specialist at Melon Marketing and Social Media Manager at The Cultivate Code, where I honed my skills in content creation and strategic social media management. My expertise lies in creating engaging content, driving audience growth, and collaborating effectively with teams to meet business objectives.

Experience

• Marketing and Social Media Manager · VKG Real Estate Group04-01-2024

  Create, edit, and deliver marketing materials and advertising campaigns to ensure effectiveness and timely delivery. Plan and execute events to ensure impactful, memorable experiences for over 200 clients. Oversee and optimize social media platforms for VKGRE Real Estate group and all agents, enhancing engagement and brand presence. Collaborate with external vendors to meet all project deadlines and quality standards. Perform administrative duties, including phone communications, email correspondence, and metric tracking to support overall team performance.

• Brand Ambassador and Social Media Manager · Golden State Warriors08-01-2021

  Rehearse, memorize and perform dance choreography for live audiences and video production. Entertain the Warriors fans at all home games and appearances. Create, plan and manage Warriors Dance Team social media accounts (@gswdanceteam) resulting in an increase of 17,000 Instagram followers and 31,000 Tik Tok followers in one month. Support fellow teammates through displaying a growth mindset. Lead the team by teaching and cleaning routines for performances.

• Digital Marketing Specialist · Melon Marketing08-01-2021 – 10-01-2023

  Produce relevant product content to reach target consumers. Collaborate with creative and marketing team. Own the content creation process from generating ideas, to filming and editing and publishing.

• Social Media Manager · The Cultivate Code08-01-2021 – 10-01-2023

  Design and implement social media strategy to align with business goals. Create, edit, design and share engaging content daily. Engage with followers via comments/DMS.

Education

• San Jose State Universitybachelors degree

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