Maddie Bauer

About

Over the years, I’ve developed a well-rounded skill set across all facets of brand marketing, with a strong focus on digital and social media. My experience spans fashion and retail, food and fast-casual, consumer packaged goods, and real estate. I bring equal strength in creative direction and strategic execution, specializing in building and scaling social and digital marketing strategies. My expertise includes content strategy and management, content planning and grid development, social analytics and reporting, calendar management, publishing and scheduling, community management, copywriting, content creation, influencer and brand partnerships, and experiential events and activations. I’ve successfully launched and managed campaigns across Instagram, TikTok, X, Facebook, Pinterest, and YouTube. I’m deeply passionate about my work and take pride in driving meaningful results for every brand and partner I collaborate with.

Experience

• Social Media Manager · sweetgreen06-01-2024

  I led the development and execution of a social media strategy that significantly drove brand awareness, engagement, and growth across platforms such as Instagram, TikTok, X, Facebook, and YouTube. The Ripple Fries campaign achieved 1.6M impressions, a 4% engagement rate, 924K video views, and 84% positive sentiment, with organic mentions generating 5.8M impressions, 47.9M reach, and 417 posts in just three weeks. I managed the social media content calendar to align with marketing objectives, tracked performance metrics to optimize strategies, and collaborated with the creative team to produce high-quality content. I also oversaw influencer relationships, managing contracts, deliverables, and budgets, while fostering community engagement through active moderation and interaction. Additionally, I worked closely with cross-functional teams, including Creative, Customer Service, CRM, Brand, Insights, and Legal.

• Social Media Coordinator · Fabletics06-01-2022 – 06-01-2024

  I directly managed and updated social media platforms, enhancing usability, design, and content to increase VIP memberships by 32%. I coordinated e-commerce initiatives, including website updates, email campaigns, product presentations, and marketing promotions. I developed strategies to raise brand awareness and drive traffic, generating an average of 1,000 clicks per post on social media. I analyzed business trends for senior leadership, integrated creative assets, and managed online campaigns with engaging landing pages. I expanded the Fabletics Scrubs Instagram account, increasing click rates by 30% and followers by 50% post-launch. I collaborated with in-house teams, influencers, and external partners to create shareable campaigns, managed creative briefs, and tracked social engagement with detailed KPI reports.

• Marketing and Social Media Intern · The Social Media Manager03-01-2022 – 07-01-2022

  I oversaw the posting on the brand's social media accounts while managing support from direct reports. I collaborated with the team to develop monthly social media growth strategies and assisted in increasing brand awareness across platforms like Instagram, Twitter, Facebook, and LinkedIn. I engaged with followers and potential customers, responding to inquiries via the company's social pages. Additionally, I contributed to content creation based on the monthly editorial calendar to promote sales, blogs, and products. I also developed seasonal and evergreen strategies, streamlining processes across teams for greater efficiency.

Education

• W. P. Carey School of Business – Arizona State UniversityBachelor's degree, Business Marketing, International Business Certificate
• CIEE Council on International Educational ExchangeInternational Business

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