Ricky Govan

About

With an AAS in Electronics from Heald College, I have carved a diverse career path in marketing and communications. As Co-Owner and Chief Marketing Officer at Golden State Kickball since 2013, I have been instrumental in crafting strategic marketing campaigns and enhancing brand presence. My entrepreneurial spirit led me to co-found Foreign Legion Music in 1997, where I engaged global audiences through innovative content and live performances. At Hip Hop For Change, Inc., I advanced from Senior Creative Producer to Director of Marketing, Creative, and Communications, where I developed brand strategies and optimized budget allocations for maximum impact. My recent role as Director of Communications at Oakland Rising involved creating multi-channel programs to educate voters and counter conservative narratives. My career reflects a commitment to leveraging creative strategies to drive engagement and brand growth.

Experience

• Director of Communications · Oakland Rising04-01-2024 – 09-01-2024

  Orchestrated the development of communications strategies to educate local voters on candidate positions and county-wide measures. Constructed multi-channel programs to illustrate the impacts of electoral decisions. Conceptualized mixed media programs to combat conservative narratives. Organized press conferences and produced print campaigns and live-stream events.

• Director of Marketing, Creative, and Communications · Hip Hop For Change, Inc.02-01-2022 – 10-01-2023

  Formulated brand strategies in line with company values, engaged with departments and partners to align strategies with objectives, allocated budget for maximum ROI, educated stakeholders on creative strategy, and approved work to boost brand awareness.

• Senior Creative Producer · Hip Hop For Change, Inc.03-01-2021 – 02-01-2022

  Championed the creation of a successful brand and image, ideated marketing strategies for new programs, liaised between departments for successful campaigns, and established a data-driven social media program.

• Co-Owner and Chief Marketing Officer · Golden State Kickball09-01-2013

  Golden State Kickball is an adult kickball league that provides exercise and social networking opportunities for young professionals. Responsibilities included setting and achieving strategic goals related to social media metrics, advertising, and marketing campaign initiatives, designing and improving marketing campaigns, negotiating compensation and project details for outside contractors, creating and propagating an enthusiastic brand message, following up with reports and social media strategies, and overseeing the customer operations department.

• Co-Founder · Foreign Legion Music01-01-1997

  As an independent artist, created content (audio and video), booked and produced live shows, and implemented marketing plans to engage listeners around the world.

Education

• Heald InstituteAS, Electronic Technology

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