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Charles Bohannan

Charles Bohannan

Content operations for lean marketing teams. I turn product reality into clear messaging across docs, marketing, and sales. Human-led, AI-assisted.

13 yrs experience · Carmel-By-The-Sea, CA 93921 · 20-30 hrs/week

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About

Versatile, AI-savvy content expert who can quickly understand your product, customers, and market — then craft truthful and compelling messaging to help you sell your product and build your brand. My focus is on Seed to Series B tech/AI startups with lean marketing teams. Led content strategy at Dropbox and other tech startups. Most recently: Recraft (gen AI design tools, Series B). In my free time, I like to run, surf, and build side hustles.

Skills

Content CreationContent DevelopmentContent StrategyContent WritingCopywritingMarketingPersuasive WritingSales CopyUX WritingWritingWritten Communication

Experience

  • Content designer strategist · Dropbox04-01-2020 – 04-01-2023

    Design lead and content strategist for Dropbox support surface, co-chair of Editorial Council, Hack Week top 5.

  • Lead UX writer · Home Depot01-01-2018 – 03-01-2020

    Principle UX writer for end-to-end Pro-facing surfaces (mobile, web, onboarding, email, help center, SMS, etc.)

  • Content strategist · iCueMotion10-01-2017 – 09-01-2018

    Synthesized groundbreaking science patent data into easy-to-understand UX assets and customer stories.

  • Lead UX writer · Embroker05-01-2016 – 10-01-2017

    Pioneered product copy, style guide, and content strategy over period of 15x growth (beta invite thru post-public release).

  • Founder · Wordful10-01-2012

    – Lead creative direction and execution of client web marketing and content campaigns, ensuring brand and business goals alignment – Create high-converting email campaigns, landing pages, and marketing collateral to drive engagement, retention, and revenue – Implement AI-powered solutions for scaling content production, optimizing workflows, and boosting audience conversions

Education

  • University of HawaiiBachelor's, English

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