Edikan Peters

About

A lot of good products struggle, not because they’re bad, but because people don’t immediately understand them. The idea makes sense in the founder’s head. The value is real. But the words don’t land. That’s the gap I work in. I'm a brand storyteller and I help products explain themselves clearly; on landing pages, product stories, even early messaging, so users don’t have to work hard to “get it.” I’m not big on noise or buzzwords. I focus on simple language, real user tension, and messages that feel calm and human... not salesy or over-designed. I’ve worked across SaaS, fintech, and consumer brands, often stepping in when messaging feels unclear or stuck. If you’re building something and the words aren’t doing it justice yet, we’ll probably have a good conversation.

Experience

• Social Media Content Creator (Volunteer) · Word Arena Church01-01-2023

  Developed compelling content for church bulletins, announcements, and social media outreach. Wrote voiceover scripts for church promotional videos. Contributed to the church’s online growth through faith-based and inspiring posts. Collaborated with the media and communications team to ensure clear and consistent messaging.

• Content Writer · LG Electronics02-01-2016 – 10-01-2025

  Wrote clear and engaging content for gadgets, home appliances, and smart devices. Produced promotional copy for social media, emails, and blogs. Researched products and competitors to create accurate, persuasive content. Worked with marketing and design teams to keep messaging on-brand. Edited and proofread technical documents for clarity and consistency. Tracked content performance and suggested SEO updates to improve reach.

• Content Creator · Active Tech08-01-2023 – 08-01-2024

  Designed eye-catching visuals for digital campaigns, social media, and promotions. Used PixelLab and Lightroom to create and enhance visual stories. Met tight deadlines while maintaining strong creative quality.

• Remote Content Writer · Transworld Investment Group PLC03-01-2018 – 03-01-2022

  Created persuasive and engaging content for websites, and social media. Wrote informative blog posts and captions tailored to investment audiences. Researched finance and investment topics to ensure accuracy and relevance. Optimized content for readability and SEO to boost traffic and engagement.

Education

• Heritage PolytechnicHND, Microbiology, General

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