Rebekah Usher

About

After 11+ yrs in content and 7+ yrs in tech, I think it's safe to say I'm the epitome of 'Left-brain strategy with right-brain creativity'. Content has always been my thing, even before we had a word for it. It started with being one of the first monetized creators on Tumblr in 2016, through their inaugural creator monetization program. After years of building in both worlds, I have officially found my sweet spot where tech meets content. It lets me do work I genuinely love while still solving the kind of complex, strategic problems that keep things interesting.

Experience

• Founder & Head of Marketing · Hooked Media LLC03-01-2015

  ◆ Founded and scaled Hooked Media from a solo consultancy into a full-service content and growth marketing practice serving B2B SaaS, DTC, and early-stage brands. ◆ Built and executed go-to-market content strategies that generated $1.5M+ in earned media value and 1,665% revenue growth for clients. ◆ Grew and managed an engaged community of 260K+ through organic content and audience development with zero paid spend. ◆ Developed full-funnel campaign strategies for nonprofit clients, scaling contributions from $5K to $160K+. ◆ Drove 180K+ app installs across multiple product lines through short-form content campaigns, generating 60M+ reach.

• Technical Core Trainer · Platform Science2023-01-01 – 2025-05-01

  ◆ Created technical training programs that improved support workflows and cut escalation tickets by 18% in one quarter. ◆ Worked cross-functionally with Customer Success and Engineering teams to address recurring support issues through targeted training that improved escalation accuracy and resolution speed. ◆ Mentored new hires through structured onboarding that accelerated team integration and strengthened internal communication systems. ◆ Granted department-wide Salesforce Knowledge editor access to audit the department's knowledge repository, standardize templates and tagging to improve clarity, consistency, and search relevance across key articles.

Education

• Studio ArtsCertificate, Digital Communication and Media/Multimedia

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