Charlotte C.

About

Creative, results-driven Social Media Manager with 6+ years of experience leading paid and organic strategies for high-growth CPG and consumer brands. Proven in planning, launching, and optimizing full-funnel campaigns across Meta, TikTok, Google, Reddit, and influencer partnerships to exceed performance goals and drive client retention. Recognized for blending creative storytelling with performance strategy to deliver measurable growth for brands including Mazda, Hill’s Pet Nutrition, Bath & Body Works, and Red Bull. As an artist and musician, I strive to bring creative expression and communities together through volunteering, building authentic connections, and meaningful communities.

Experience

• Campaign Manager · AdParlor2022-06-01 –

  - Brand Portfolio: Bath & Body Works, Hill’s Pet Food, Home Shopping Network, Keresal - Drove end-to-end digital campaigns across Meta, TikTok, Google, YouTube, Pinterest, Snapchat, ensuring flawless execution and measurable results. - Launched full-funnel campaigns for high-profile collaborations (Bridgerton, Stranger Things), achieving 90M impressions in just 3 days. - Optimized campaign performance daily using bid strategies, pacing, creative testing, and audience curation, consistently exceeding KPIs and ROAS targets. - Delivered actionable insights and strategic recommendations in weekly, monthly, and quarterly business reviews, boosting client satisfaction and retention. - Worked closely with influencers to amplify creative content across social platforms. - Stayed ahead of platform trends, measurement best practices, and competitive insights to continuously refine strategy and maximize campaign impact. - Leveraged AI tools like Canva, Jasper, and HubSpot to streamline content creation, campaign management, and marketing automation.

• Social Media Strategist · GroupM2021-07-01 – 2022-06-01

  - Brand Portfolio: Mazda Canada, Red Bull - Owned paid social strategy and end-to-end execution for Mazda Canada, leading national and regional campaigns and developing customized media plans for dealership networks based on local market insights, audience behavior, and budget. - Planned, launched, and optimized multi-platform paid social campaigns, maximizing budget efficiency through ongoing testing, pacing, and performance optimization. - Translated business goals and audience insights into full-funnel paid media strategies. - Collaborated cross-functionally with Programmatic and Search teams to deliver a unified, cohesive media voice across channels and touchpoints. - Managed and mentored a team of two, providing hands-on guidance, training, and performance feedback to strengthen execution quality and team capability.

• Social Media Coordinator · GroupM2019-09-01 – 2021-09-01

  - Brand Portfolio: Mazda Canada - Executed and optimized paid social campaigns across platforms, managing campaign setup, trafficking, and performance optimization. - Developed monthly client reports and presentations, translating performance data into actionable insights and strategic recommendations. - Served as a client-facing strategic lead, partnering closely with Mazda’s stakeholders to develop campaign plans, present insights, and exceed performance expectations. - Copywriting and creative strategy analysis and implementation.

• Sales Representative · LCBO2016-10-01 – 2019-09-01

  • Assumed responsibility as Beer Ambassador to liaise with brewery representatives. Responsible for end to end process marketing, coordinating with breweries, ordering and managing products through monitoring beer trends • Implement of merchandising programs for breweries • Train and supervise new employees to make sure they are job ready • Provide excellent customer service by developing relationships with customers creating repeat customers • Perform all activities at the point of sale cash counter

• Production Assistant Intern · The Canadian Academy of Recording Arts and Sciences/The JUNO Awards2017-01-01 – 2017-06-01

  - Led volunteer teams to hit tight deadlines for the JunoTV live stream, ensuring a smooth, on-air production. - Designed and sourced creative props to build an engaging studio set that elevated the JunoTV broadcast experience. - Researched and coordinated with local musicians, supporting planning and preparation for live performances. - Collaborated on MusiCounts program, evaluating and awarding school music grants to nurture emerging talent. - Supported production planning across teams, contributing to a high-energy, professional, and visually dynamic live event.

Education

• Wilfrid Laurier UniversityBachelor of Arts - BA, Communication and Media Studies
• George Brown PolytechnicAdvanced Diploma, Business Administration, Marketing
• University of Toronto School of Continuing StudiesCertificate, Digital Marketing

Similar talent on Pangea

Maggie H.Growth Marketing & Paid Media Specialist | SEM, Paid Social, Programmatic & CTV | 8+ Years Driving Leads, Conversions & Revenue GrowthMilwaukee, WIKyla S.Paid Media Marketing & Branding SpecialistLos Angeles, CALuciano T.Paid Social Manager | 5+ Years Driving ROAS & CPA ImprovementsSan Antonio, TXDejah S.Senior Social Media Strategist & eCommerce Specialist with a specialty in paid advertisement, content creation & strategic growth initiativesChino Hills, CA