Dejah Stewart

About

Results-oriented sales, social media management & paid advertisement professional offering 10+ years of experience leading key growth initiatives within marketing and eCommerce. Known as an expert in delivering innovative, reliable solutions and high-impact marketing campaigns that increase sales and improve brand awareness in a fast-paced environment. Dedicated, resourceful, and hands-on with a proven track record reflecting strong leadership and execution that builds and collaborates with highly motivated teams that exceed quantitative business objectives. Highly praised for work ethic, ability to communicate effectively, and successful delivery of work.

Experience

• Brand Marketing Manager · Pure Daily Care02-01-2022 – 10-01-2023

  ● Developed and executed strategic brand marketing plans that aligned with business goals and objectives, resulting in an increase in brand awareness and market share. ● Conducted market research to identify consumer insights, trends, and behaviors, and utilized these findings to inform brand positioning, messaging, and communication strategies. ● Collaborated cross-functionally with product development, sales, and creative teams to ensure brand consistency and alignment across all touchpoints, including advertising, packaging, and social media. ● Managed the development and execution of integrated marketing campaigns, including digital advertising, social media, email marketing, and events, resulting in an increase in customer acquisition. ● Monitored and analyzed key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns, and provided actionable insights to optimize future efforts. ● Maintained relationships with external partners and agencies, including creative agencies, media partners, and vendors, to execute marketing programs and initiatives. ● Developed and managed the brand marketing budget, ensuring all activities were executed within budget constraints and maximizing return on investment (ROI).

• Social Media Manager · Zoek Marketing11-01-2023 – 08-01-2024

  ● Spearheaded the development of high-impact data-driven social media strategies, driving a 20% average increase in qualified leads for B2B clients across diverse industries. ● Collaborated with cross-functional teams to develop high-performing social media content that aligned with the agency’s brand voice and target audience. ● Cultivated a deep understanding of B2B buyer personas, leveraging social listening to create highly targeted content that resonated with industry decision-makers. ● Grew the agency's social media followings by an impressive 65% average through strategic content creation, influencer marketing, and optimized paid social campaigns. ● Managed and optimized paid social media campaigns on LinkedIn, Twitter, and Facebook, maximizing ROI and delivering measurable results. ● Leveraged industry-leading social media management tools like Hootsuite, Sprout Social, and Buffer to track campaign performance, measure ROI, and generate actionable insights. ● Stayed at the forefront of B2B social media trends, implementing innovative strategies to optimize campaigns and maintain a competitive edge within the industry.

Education

• University of PittsburghBachelor's degree, English Writing and Political Science

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