Kyla Sazon

About

A resourceful self-starter on a mission to find the most creative solutions to challenges in the digital landscape. Experienced Paid Social & Growth Marketing Specialist with a proven track record in media strategy, brand coordination, and managing paid media campaigns. Skilled in social media strategies and digital branding efforts, with expertise in the tech and media industries.

Experience

• Paid Media & Branding Coordinator · Tucows2024-09-01 –
• Paid Social Media Coordinator · Tucows2023-01-01 – 2024-10-01

  Lead the day-to-day strategy and execution of paid social campaigns, including audience targeting, bidding strategy, campaign setup, execution details, and overall goal achievement on Meta, Instagram, Twitter, Nextdoor, LinkedIn, Reddit and Amazon. Make scalable audience targeting recommendations to optimize towards more efficient costs-per-acquisition. Support the development of creatives aligned with digital advertising best practices.

• Senior Specialist, Search & Social · OMG232022-07-01 – 2023-01-01

  Conduct a team to create strategic paid social and search plans to deliver to ABC News client. Manage large budgets and worked alongside operations department to address billing needs. Optimize campaigns on Facebook, Twitter, Snapchat, TikTok, Google, and YouTube to boost spend across platforms and meet/exceed KPI benchmarks.

• Associate Campaign Delivery Manager · Amobee2021-06-01 – 2022-07-01

  Track and delegate client budgets within Facebook, Instagram, Twitter, and Snapchat platforms to maximize campaign performance and overall revenue. Launch product & influencer campaigns; implement targeted audiences and demographics within the US to increase engagement and website traffic.

• Campaign Management Representative · Apartment SEO2019-10-01 – 2022-07-01
• Social Media Intern · Control Forever2019-05-01 – 2019-08-01

Education

• California State University, Long BeachBachelor of Arts - BA, Communication and Media Studies

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