Charlotte Caswell

About

I am an illustrator and a graphic designer with a specialism in bespoke illustration, branding, packaging and digital design, with experience working for businesses in a wide variety of sectors. I can assist with: - Logos & Brand identity - Packaging - Illustration - Creative / Brand strategy - Website visuals - Social media content - Brochures, flyers & catalogues ...and more. I am here to help you maximise your brands impact with powerful visual assets.

Experience

• Founder: Freelance Graphic designer | Commercial illustrator · Bearwell Creative Ltd06-01-2021
• Lecturer · University of Central Lancashire09-01-2021 – 05-01-2022

  BA Illustration - Applied Illustration & Creative Thinking Modules Teaching Year One and Year Two advanced creative thinking. MA Publishing - Design and Production Module Teaching Master’s degree (postgraduate) students in publication design; book cover design, typesetting, and basic design theory.

• Senior Graphic Designer · Innovation Clinic - University of Central Lancashire10-01-2017 – 06-01-2021

  Market research, creating web usability reports, designing brand assets from scratch, using key methods of human-centered design to produce packaging, point of sale stands, wayfinding and infographics for a range of different businesses. As a senior designer, I provided 1 to 1 mentorship to business owners, specifically around brand visual development.

Education

• University of Central LancashireBA, Drawing and Image Making
• University of Central LancashireMA, Illustration

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