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Charmaine Esmeralda

Charmaine Esmeralda

Senior Product Designer Specializing in Identity & Multi-Product Design Systems

6 yrs experience · Honolulu, HI · 10-20 hrs/week

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About

Experienced Product Designer with a focus on identity and regulatory features, multi-account experiences, and design system standardization. Proven track record in both finance and wellness industries, with expertise in user activation and compliance flows.

Skills

DesignDesign SystemsProduct DesignProduct DevelopmentUI/UX DesignUX Strategy

Experience

  • Senior Product Designer · Coinbase2024-02-01 – 2024-12-01

    Led cross-product design for Unified Experiences & Identity. Standardized navigation and scaled the design system with reusable pattern libraries.

  • Product Designer II · Coinbase2022-08-01 – 2024-02-01

    Designed core Identity & Regulatory features including login, sign-up, ID verification, security checkup, multi factor authentication, wallet sign in/oauth, and account recovery.

  • Product Designer · Coinbase2021-07-01 – 2022-08-01

    Designed onboarding and compliance flows like KYC Refresh and US retail onboarding, improving user activation and regulatory alignment.

  • Product Designer · Meemo2020-09-01 – 2021-06-01

    Designed app architecture, referrals, profile, settings, and contributed to design system foundations for a secure, AI-powered social finance app.

  • Visual / UX Designer · Meemo2019-11-01 – 2020-09-01

    Designed social and P2P features including personalization, customization, Money Map, Weekly Review, and brand identity across platforms.

  • Graphic Designer · The Assembly2018-09-01 – 2019-04-01

    Designed marketing assets and brand visuals for a women-focused wellness club, supporting both digital and in-person experiences.

  • Graphic Designer · Catchafire (Patagonia)2019-07-01 – 2020-02-01

    Volunteer Graphic Designer creating high-resolution, print-ready marketing brochures for nonprofits to help with outreach and fundraising.

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