Jawad Sarwar

About

For over a decade, I've designed digital products guided by a simple principle: clarity is the ultimate user experience. My work sits at the intersection of system thinking and human-centered design, transforming complex business needs into intuitive, scalable software. I've led the end-to-end design for platforms across Fintech, SaaS, Government, and eCommerce, impacting millions of users. Whether architecting an enterprise system or refining a consumer app, my process is grounded in a deep understanding of user behavior and business objectives. I leverage modern tools, including AI-assisted workflows, to accelerate the path from research and prototyping to pixel-perfect UI. The result is products that don't just look good—they perform, driving measurable outcomes like increased user engagement, reduced operational costs, and higher conversion rates. Specialties: • Product Design & Strategy • Enterprise & B2B UX • Design Systems & Scalability • UI/UX for Fintech & SaaS • Accessibility (WCAG) Compliance Currently open to challenging remote and relocation opportunities. Let's connect.

Experience

• UX/UI Product Designer2020-07-01 –

  Partnering with a diverse portfolio of clients in Fintech, SaaS, and AI/Web3 to solve complex product challenges. I provide end-to-end design leadership from initial strategy and user research to creating scalable design systems and intuitive user interfaces that drive business growth.

• UX/UI Product Design Lead · Privilee2019-03-01 – 2020-06-01

  Scaled the design function by hiring and mentoring two designers, establishing best-in-class processes that fostered a more collaborative and user-centric culture. • Led a workflow redesign using rapid prototyping that cut conversion drop-off by 70% and boosted success rates by 80%. • Architected a new partner profile structure that simplified information access and reduced annual support tickets by 50%. • Launched a digital membership system, eliminating 5,000+ physical membership cards annually and significantly reducing operational expenses. • Drove user retention by introducing key features like family plans and membership reactivation flows, cutting inactive customer rates by 25% monthly.

• Senior UX/UI Designer · Red Blue Blur Ideas (RBBi)2018-01-01 – 2019-03-01

  I was promoted to a senior role after demonstrating strong leadership on key client accounts. My focus shifted to leading design for high-stakes government and public sector projects, translating strategic policy goals into accessible, user-centric digital services. • Designed, prototyped, and tested iterative solutions for enterprise-level platforms serving over 9 million end users, ensuring scalability and WCAG compliance. • Mentored and coached junior designers on human-centered design principles, establishing best practices that improved the quality and consistency of our team's deliverables. • Partnered directly with client leadership to define product vision and roadmaps, ensuring design solutions were tightly aligned with critical business objectives.

• UX/UI Designer · Red Blue Blur Ideas (RBBi)2016-02-01 – 2019-03-01

  As part of the region's first human-centered design agency, I was responsible for turning complex business requirements into intuitive and valuable digital experiences. My performance in this role led to my promotion to Senior Designer. • Translated user needs into intuitive wireframes, user flows, and interactive prototypes for clients in Fintech, EdTech, and eCommerce. • Managed the end-to-end design process for multiple client projects simultaneously, consistently delivering high-quality work on schedule in a fast-paced agency environment. • Collaborated closely with cross-functional teams of product managers, developers, and strategists to ensure cohesive and successful product launches.

• UX/UI Designer · OOHLALA Mobile Inc.2013-12-01 – 2015-12-01

  As a key designer during the company's growth phase (then OOHLALA), I focused on enhancing the user experience across their core digital products for the higher education market, directly impacting students and university administrators. • Led the UI design for the flagship campus app, a platform serving 4M+ students across 200+ universities, driving a 40% increase in monthly active users within one year through improved usability and feature integration. • Oversaw the redesign of the global partner dashboard used by university administrators, expanding its integrated features by 35% and creating a more efficient, user-friendly management experience. • Reimagined the company website from the ground up, a project that directly contributed to a 35% rise in new client requests within six months of launch. • Systematized all brand assets into a cohesive design library, a strategic initiative that accelerated future feature development by 30% and ensured brand integrity across the entire product ecosystem.

• Founder & Principal Designer · Interloop2011-08-01 – 2015-12-01

  I founded Interloop as a boutique design studio with a focus on crafting clear, functional, and aesthetically refined digital experiences. We partnered directly with founders and technical teams to help early-stage startups and established companies launch and improve their products. Key Client Projects: • Melbourne Airport: Led the UI/UX design for their official mobile parking application, simplifying a complex process for thousands of travelers. • Ready Education: Partnered on the initial design of their campus app. This foundational work contributed to a platform that would later grow to serve millions of students globally. • Gameplan: Designed the core user experience for an innovative athlete development platform, helping them establish their initial product vision.

• Lead Web & UI Designer · Suitsme2011-08-01 – 2013-08-01

  As the lead designer for this UK-based e-commerce brand, I was responsible for the entire digital storefront experience and for mentoring a growing design team. My primary challenge was to manage a high-velocity monthly cycle of new product launches and promotions. • Developed a robust, theme-based design system from scratch. This system allowed us to rapidly design and launch a new digital catalogue and complete website reskin every single month. • Led daily design operations and mentored two junior designers, guiding their professional development and ensuring high-quality output across all projects. • Managed asynchronous collaboration between graphic design and development teams, ensuring our monthly campaigns were visually cohesive and technically sound from concept to launch.

• Web Designer & Front-end Developer · Computer Xperts2007-04-01 – 2010-07-01

  As a member of the largest design team in the city, this role was my foundation in digital design and web development. It was a highly collaborative, fast-paced environment where we were responsible for the entire lifecycle of a website. • Designed and developed websites for a diverse range of clients, handling everything from initial visual concepts in Photoshop to front-end development and Flash animations. • Collaborated closely with backend developers in a tightly-knit team to ship functional and visually engaging websites efficiently, giving me a foundational understanding of the entire development stack.

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