Chioma Okoro

About

Clark Atlanta University student pursuing a Bachelor's degree in Business Administration with a concentration in Marketing and a minor in Computer Science. Passionate about blending creative strategy with data-driven insights to craft campaigns that resonate with real people. Currently contributing to Unilever’s AXE brand team as a Marketing Intern, supporting campaign development, digital content strategy, and market research. Gained hands-on experience working cross-functionally with agency teams and internal stakeholders. Previous roles include Student Content Creator at Handshake and Campus Ambassador for Impressions of Beauty. Skilled in tools such as Canva, Adobe Express, CapCut, Google Workspace, and Instagram Insights. Experience in photography, content strategy, and storytelling fuels passion for amplifying brands in authentic and impactful ways. Leadership roles on campus include Vice President of Pledge Education for the Omega Pi Chapter of Delta Sigma Pi and involvement in the AUC Tristate Club. Motivated by opportunities to use marketing to inspire, connect, and elevate diverse communities.

Experience

• Marketing Intern · Unilever2025-06-01 –

  Collaborating with the AXE brand team to support marketing initiatives and brand campaigns. Conducting market research and consumer trend analysis to inform strategic decision-making. Assisting in the development of digital and social media content aligned with brand messaging. Working cross-functionally with teams in innovation, media, and customer development. Gaining hands-on experience in brand management, performance tracking, and project execution.

• Campus Ambassador · Impressions of Beauty2023-11-01 –

  Represented Impressions of Beauty at various events, enhancing brand visibility and engagement. Developed and executed social media campaigns, increasing brand awareness across multiple platforms. Edited and curated content for promotional posts, ensuring alignment with brand messaging and aesthetics.

• Content Creator · Handshake2024-08-01 – 2025-06-01
• Micro-Intern, AI Market Research · Guild2025-01-01 – 2025-01-01

  Conducted comprehensive research on AI applications in post-secondary education, focusing on tools for adult learners. Developed a detailed market analysis identifying key AI vendors, usage challenges, and case studies. Delivered actionable insights through structured reports, enhancing understanding for higher education stakeholders.

• Data! Activated Fellowship · The Opportunity Network2024-07-01 – 2024-08-01

  Participated in a competitive five-week virtual fellowship focused on data analysis and social impact. Applied data analysis methods to clean datasets and visualize findings, enhancing evidence-based decision-making. Completed a capstone project addressing youth mental health in NYC, proposing innovative solutions based on community data. Strengthened teamwork and leadership skills while advocating for social responsibility through data-driven initiatives.

Education

• Clark Atlanta UniversityBachelor's degree, Marketing/Marketing Management, General

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