Leah Tessarvich

About

With a Bachelor of Science in Marketing from Susquehanna University, I have developed a robust foundation in marketing, complemented by a minor in Professional Sales and Marketing Research. My career began with a pivotal role as a Marketing Intern at Turn 14 Distribution, where I enhanced the team's analytical capabilities. I further honed my skills at envoPAP in London, focusing on market research and content creation. At Select Event Group, I transitioned from an intern to a Marketing Coordinator, leveraging tools like Google Analytics to drive impactful marketing initiatives and optimize user engagement. My experience includes crafting cohesive strategies and maintaining a strong brand presence across multiple platforms. Additionally, I served as a Global Business Perspectives Coach at Susquehanna University, mentoring students in business practices. My diverse experiences have equipped me with the skills to adapt marketing strategies to various cultural and market contexts, enriching my understanding of global business dynamics.

Experience

• Marketing Coordinator · Select Event Group06-01-2024

  As a Marketing Coordinator at Select Event Group, I leverage my expertise from an extended marketing internship to continue to drive impactful marketing initiatives. I am responsible for monitoring and analyzing key social media and website metrics using tools like Google Analytics 4 and Social Media Analytics. This allows us to gain deeper insights into trends and campaign performance that enables continuous improvement. In my role, I also drive Social Media content creation and provide recommendations to optimize user engagement. By continuously monitoring social media platforms, analyzing audience feedback, and identifying emerging trends, I tweak our strategies to maintain a strong and positive brand presence across various channels. Collaborating closely with the Director of Marketing, I contribute to the development and execution of strategies spanning multiple platforms. My efforts focus on fostering cohesive and impactful marketing initiatives that amplify our brand.

• Marketing Intern · Select Event Group06-01-2023 – 05-01-2024

  As the Marketing Intern, I played a pivotal role in monitoring and analyzing key social media and website metrics using tools such as Google Analytics 4. By transitioning our analytics framework, I facilitated deeper insights into trends and campaign performance, enabling data-driven decision-making and continuous improvement. I provided strategic recommendations on social media content to optimize engagement and alignment with organizational goals. Continuously monitoring social media platforms, I analyze audience feedback, and identify emerging trends to inform our strategies. I maintained strong social media relations, fostering positive interactions and amplifying our brand presence across various channels. Collaborating closely with the Director of Marketing, I also contributed to the development and execution of comprehensive strategies spanning multiple platforms while driving cohesive and impactful marketing initiatives. Due to my accomplishments and my drive to produce meaningful results, I was asked to extend my internship beyond the summer and into my last two semesters of my senior year of college remotely.

• Sales And Marketing Intern · Envopap09-01-2022 – 11-01-2022

  During my time as a marketing intern at envoPAP's London office, I engaged in multifaceted responsibilities that encompassed diverse areas of marketing and business development. Primarily, I conducted comprehensive market research within the sustainable materials industry, synthesizing data into insightful reports that guided strategic decision-making processes. This included collaborating closely with stakeholders across the organization, including direct reporting to the CEO and Head of Marketing. I actively contributed to the creation of engaging blog content, leveraging my creative writing skills to communicate envoPAP's sustainability initiatives effectively. Moreover, I had the opportunity to produce ads and social media content to complement our marketing and sales campaigns. Operating within an international context, I provided support for various marketing and sales initiatives spanning envoPAP's offices in the United Kingdom, Germany, and India. This experience honed my ability to adapt marketing strategies to diverse cultural and market contexts, further enriching my understanding of global business dynamics.

• Marketing Intern · Turn 14 Distribution, Inc.06-01-2022 – 08-01-2022

  As one of Turn 14 Distribution's first marketing interns, I played a pivotal role in shaping various aspects of the company's marketing strategies. Alongside assisting in the creation and promotion of product bundles, I spearheaded efforts to educate the marketing team, including the VP of Marketing, on leveraging analytics tools such as Google Analytics to measure campaign performance and website analytics effectively. Leveraging my expertise in analytics, I interpreted data gathered from platforms like Google Analytics, deriving actionable insights to refine marketing strategies and enhance campaign performance. I assisted in day-to-day marketing activities but also played a vital role in elevating the team's analytical capabilities.

• Global Business Perspectives Coach · Susquehanna University01-01-2022 – 03-01-2022

  I mentored students in research, development of recommendations, and navigation of current business practices based on the global business perspectives curriculum. I personally advised and directed a group of 3 new business students through this class and their projects that introduced them to formal business presentations, client relations, and development of meaningful results and recommendations.

Education

• Susquehanna UniversityBachelors of Science in Marketing, Minor in Professional Sales, Marketing Research
• Bloomsburg University of PennsylvaniaACE Program
• Danville Area High School Danville, PaHigh School Diploma

Similar talent on Pangea

Emily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NYMMisha A.Marketing Specialist | Data Analytics EnthusiastKira D.Sales and Marketing SpecialistPittsburgh, PAJJohn L.Experienced Marketing Professional Specializing in Strategy Development and Project Management