Chloe Haynes

About

With a Bachelor's Degree in Geography from the University of Birmingham, I have developed a diverse career in marketing and customer success. My recent role as Marketing Lead at Aphex involved spearheading innovative strategies to modernize the construction industry, managing various content platforms to engage professionals across the sector. Prior to this, I served as a Customer Success Advocate at Aphex, ensuring client satisfaction with scheduling software. My experience also includes a tenure at Kantar as an Account Consultant, where I provided data-driven consultancy services, and as a Social Media TV Analyst at Kantar Media, analyzing trends for media strategies. I began my career as a Research Insight Executive at IGD, focusing on retail analysis and predictive reporting in the Food to Go sector. My career is marked by a commitment to leveraging data and insights to drive strategic decision-making and client engagement.

Experience

• Marketing Lead · Aphex07-01-2021 – 04-01-2024

  Led marketing efforts at Aphex, focusing on innovative strategies to modernize construction industry practices. Managed podcasts, YouTube channels, newsletters, and blogs to engage diverse audiences including engineers, site team members, project planners, and project managers.

• Customer Success Advocate · Aphex11-01-2020 – 07-01-2021

  Supported customer success initiatives at Aphex, ensuring client satisfaction and effective use of the company's scheduling software.

• Account Consultant · Kantar03-01-2019 – 04-01-2020

  Provided consultancy services to clients, leveraging data and insights to drive strategic decision-making.

• Social Media TV Analyst · Kantar Media04-01-2017 – 03-01-2019

  Analyzed social media trends and television data to provide actionable insights for media strategies.

• Research Insight Executive · IGD10-01-2016 – 01-01-2017

  Worked in the retail analysis arm of IGD, responsible for creating, updating, and monitoring breaking news across Food-to-Go, Forecourts, and Convenience. Created insight and trading presentations, authored research frameworks, and delivered predictive reports on the Food to Go sector.

Education

• University of BirminghamBachelor’s Degree, Geography

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