carolina bieri

About

I come with 5 years of marketing analysis experience in both mid and large retail and financial services environments. I am proficient in SAS/SQL and other statistical software platforms, along with over 2 years of experience with Power BI and various campaign management, CRM, and web analytics tools. I have a deep understanding of marketing principles including direct mail, paid search, display advertising, and paid social, among others. Additionally, I have extensive experience with advanced quantitative analytic techniques such as Marketing Mix models, Price Elasticities, and CLTV analysis. My proven track record of driving value-added insights in B2C retail or financial services settings as well as my strong analytical skills and projec

Experience

• Digital Marketing Strategist · Amazon10-01-2021

  Responsible for developing and implementing digital marketing strategies to drive online traffic and engagement.

• Marketing Project Manager · Accenture Song06-01-2021 – 02-01-2022

  Managed marketing projects and coordinated with various teams to ensure successful project delivery.

• Marketing Project Manager · The McGee Group11-01-2020 – 05-01-2021

  Led marketing projects and collaborated with cross-functional teams to achieve project goals.

• Digital Content Strategist · CoreNet Global02-01-2020 – 09-01-2020

  Developed and executed digital content strategies to enhance online presence and engagement.

• Project Manager · The Coca-Cola Company06-01-2019 – 01-01-2020

  Managed projects and collaborated with teams to ensure successful project completion.

• Customer Service Representative · Aaron's, Inc09-01-2018 – 06-01-2019

  Provided customer support and resolved inquiries to ensure customer satisfaction.

• Co-Owner · Bo-Chic05-01-2017 – 09-01-2018

  Co-founded a women's online boutique specializing in ethical yet wearable clothes and accessories.

• Marketing Intern · Three S&R Consulting05-01-2018 – 08-01-2018

  Gained hands-on experience in marketing activities and supported various projects within the company.

• Sales Representative · Perno's formal wear01-01-2017 – 05-01-2018

  Engaged in sales activities and provided customer assistance in a formal wear retail setting.

• Social Media Intern · Athens Passport Magazine07-01-2016 – 05-01-2017

  Assisted in social media management and content creation for a local magazine publication.

Education

• The University of GeorgiaBachelor's degree, Marketing

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