Alastair Sherriffs

About

With a Bachelor of Arts in English Studies from the University of Nottingham, I have built a robust career in marketing and growth strategy. My journey began with a focus on marketplace growth at Property Finder, where I enhanced SEO and fostered a culture of experimentation. At Tradeling, I led marketing and business intelligence, optimizing digital strategies and improving user experience. As the Chief Marketing Officer and Chief Growth Officer at The Giving Movement, I drove customer base expansion and spearheaded global strategic planning. Currently, as an Independent Consultant at fraction/al, I collaborate with challenger brands and start-ups to develop comprehensive marketing strategies, emphasizing digital PR, SEO, and community building. My expertise lies in crafting data-driven approaches and integrating content strategies to achieve significant business growth.

Experience

• Independent Consultant · fraction/al08-01-2024

  Working with challenger brands and start-ups to craft and implement marketing strategies with a focus on 360 content. Developing integrated content strategies covering digital PR, SEO, social content, community building, and ads.

• Chief Marketing Officer & Chief Growth Officer · The Giving Movement08-01-2023 – 09-01-2024

  Responsible for growing the customer base and profitable revenue of the fastest growing omnichannel streetwear brand in MENA. Led media, brand, and studio teams, developed a data-driven approach to merchandising, and spearheaded strategic planning for global expansion.

• VP Marketing + BI · Tradeling02-01-2022 – 08-01-2023

  Led marketing and business intelligence initiatives, improved data infrastructure, and drove cultural change towards focusing on key input variables. Optimized digital marketing, initiated a content strategy, and enhanced user experience.

• VP Marketing + Growth · Property Finder05-01-2019 – 02-01-2022

  Applied marketplace growth principles to the leading property classifieds business in MENAT. Improved SEO, integrated brand team, implemented cost-saving measures, and fostered a culture of experimentation, resulting in significant increases in leads and session conversion rates.

Education

• University of NottinghamBachelor of Arts (B.A.), English Studies
• Tonbridge SchoolA Levels in English, Politics, History

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