Chris Bancroft

About

With a Bachelor of Fine Arts in Computer Animation from Ringling College of Art and Design, I have built a dynamic career in animation and art direction. Currently, I serve as the Marketing Art Director at Supercell, where I shape visual direction and marketing strategies for their games. Previously, I was the Animation Lead at MZ, where I managed a team to produce high-quality animations for creative ads and games, achieving significant improvements in install volume and revenue. My experience also includes senior animation roles at Iloura and Baobab Studios, where I contributed to Emmy Award-winning projects and enhanced animation pipelines. At Evil Eye Pictures, I worked on Oscar-nominated projects, utilizing innovative techniques for VR storytelling. My career reflects a commitment to pushing creative boundaries and optimizing animation processes across various platforms.

Experience

• Marketing Art Director · Supercell03-01-2019

  As a Marketing Art Director, likely contributed to the visual direction and marketing strategies for Supercell's games, collaborating with teams to enhance brand presence.

• Animation Lead · MZ09-01-2016 – 03-01-2019

  Managed a cross-functional team to produce animation for creative ads and MZ's games, continuously pushing the quality bar. Defined the animation style for marketing art and game and streamlined creation flow via pipeline and rigging enhancements; provided documentation and mentorship to develop the team. Designed and directed ad creatives, producing the highest IPM, install volume, revenue, and ROAS for multiple months. Scaled the development process by structuring a project leading system to add efficiencies to cross-team workstreams and improving output velocity. Established collaborations across marketing and game art, front/back-end production, artists, engineers, and external vendors to define deliverables, milestones, and timelines for timely execution of work.

• Senior Animator · Iloura02-01-2016 – 04-01-2016

  Led animation development for the Rock Concert Ghost storyline, capturing the intensity of the interactions with the live-action cast for the movie trailer.

• Senior Animator · Baobab Studios11-01-2015 – 01-01-2016

  Inaugural team member of VR startup's Emmy Award-winning short film. Developed future episodic ideas that maximize the storytelling abilities of the VR medium and the unique features of the HTC Vive. Enhanced the character animation pipeline and streamlined rigging processes, optimizing the technical integration of animation sequences into the game engine.

• Animator · Evil Eye Pictures08-01-2015 – 11-01-2015

  Constructed concurrent-timeline performances for multiple characters utilizing the 360° audience viewpoint of Google Cardboard for Oscar-nominated and Emmy Award-winning short.

Education

• Ringling College of Art and DesignBachelor of Fine Arts (BFA), Computer Animation

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