Melih Güldü

About

Marketing Artist with extensive experience in creating visual assets for mobile marketing campaigns, specializing in digital banners, motion graphics, and video production. Proven track record in analyzing user acquisition data and researching trends to optimize marketing visuals. Experienced in collaborating with game artists and user acquisition teams across various companies including TapNation, Jollify Games, Coda Labs, and Mynet. Expertise in creating fake gameplays using advanced animation techniques and managing the entire creative marketing process from ideation to final production.

Experience

• Marketing Artist · 44pixels2024-03-01 – 2025-11-01
• Marketing Artist · TapNation2023-09-01 – 2024-01-01

  TapNation is a France-based leading mobile game publisher which helped 100+ game developers to publish their games which generated more than 1 billion downloads. Responsible for creating visual assets for mobile marketing campaigns including digital banners, motion graphics, videos, etc. Analyzed UA data to understand the performance of marketing visuals. Researched new UA trends and best practices for game titles. Collaborated with game artists and the user acquisition team to keep the processes on track and ensure our creatives were optimized and of proper quality. Created Fake Gameplays like being Used in Royal Match marketing and other mid-core games for Match Cruise. These fake gameplays included techniques such as 2d- 3d animation, Motion design, Simulation and VFX. Contributed to the whole creative marketing process of the top chart games such as Giant Rush preparing successful campaigns and collaborating on the creative performance process of Doll Dress Up, Match Cruise. Managed the whole creative marketing process of each game from research and ideation to final production. Created successful creative campaigns for mid-core games, especially Giant Rush.

• Marketing Artist · Jollify Games2022-05-01 – 2023-08-01

  Jollify Games is a New York & Istanbul-based game studio, that creates games for players with high gusto on gripping adventures and a thrill of play. Responsible for creating visual assets for mobile marketing campaigns including digital banners, motion graphics, videos, etc. Analyzed UA data to understand the performance of marketing visuals. Created 2D-3D Animation Trailer Video for PR purposes of an early-stage experimental game called Agent Chaos. Contributed to both the brand and game marketing ideation and executions of the game studio such as Social media, Event Assets.

• Marketing Artist · Coda Labs2021-03-01 – 2022-11-01

  I was deeply involved in the creative marketing process at Coda Labs, significantly enhancing our mobile game campaigns. Created successful campaigns for mid-stage games, leading to their advancement to late-stage profitability. Conducted research on user acquisition trends to inform creative strategies and improve campaign performance. Took initiative in Unity game engine, producing unique scenes and animations that boosted team creativity and productivity.

• Marketing Artist · Mynet2019-08-01 – 2021-06-01

  Developed compelling visual assets for mobile marketing campaigns in a pioneering start-up environment. Conducted insight-driven experiments to create effective strategies for player engagement. Achieved a 20% improvement towards campaign target CPI through innovative Facebook campaign profitability testing.

Education

• İstanbul Aydin University

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