Chris Nguyen

About

Performance marketing and growth leader with 15+ years building and scaling multi-channel acquisition programs across fintech, SaaS, gaming, AI, and e-commerce. Owned 7- and 8-figure budgets across mobile and web, leading channel strategy, experimentation, and measurement to improve acquisition efficiency, revenue, and ROAS. Known for translating performance insights into strategic decisions and aligning creative, analytics, product, and media teams around growth priorities.

Experience

• Performance Marketing Lead · Reserve / ABC Labs05-01-2025 – 02-01-2026

   Built and led the performance marketing engine for wallet acquisition and DeFi TVL growth, reducing cost per wallet by 3x while establishing a scalable acquisition foundation.  Owned cross-channel strategy and budget allocation across X/Twitter, TikTok, Snapchat, CTV, and programmatic display.  Established core growth infrastructure, including attribution, reporting, testing frameworks, and performance best practices to improve investment decisions and cross-functional alignment.

• Director of Mobile App Marketing · Dentsu / Microsoft (Copilot App)09-01-2024 – 05-01-2025

   Directed acquisition across Google UAC, Apple Search Ads, and DSPs, scaling budget 4x quarter over quarter while consistently delivering against strict CPA targets.  Built testing and optimization frameworks that lowered CPA by 50% quarter over quarter and improved channel prioritization and stakeholder decision-making.

• Performance Marketing Consultant · Growth Marketing Consultant04-01-2024 – 09-01-2024

   Dentsu: Served as the primary digital marketing lead supporting the Microsoft Copilot app launch and growth strategy.  Uniswap: Repositioned ASO and paid app strategy, increasing click-to-install rate by 30% and reducing CPA by 20%.  Weston Jon Boucher: Rebuilt reporting and paid social strategy, scaling spend 4x while reducing CPA by 33%.

• Senior Digital Marketing Manager · Zendesk08-01-2021 – 01-01-2023

   Led regional top-of-funnel demand generation strategy across Meta, LinkedIn, GDN, and content syndication for the UK and Nordics.  Reduced CPMQL by 50% and increased ROAS by 150%, delivering some of the strongest-performing campaigns in the organization.  Partnered with regional, analytics, and content teams to align media investment with pipeline goals and improve performance visibility.

• Performance Marketing Manager, Mobile App · NerdWallet11-01-2018 – 04-01-2020

   Owned user acquisition strategy for the mobile app across paid social and paid search, with responsibility for full-funnel growth performance.  Reduced CPA by 50% while maintaining spend, improving efficiency without sacrificing scale.  Led cross-functional initiatives spanning creative testing, reporting, onboarding optimization, and ASO to strengthen conversion performance.

• Director of Marketing · MentorBox / Social Marketing Science Agency12-01-2017 – 06-01-2018

   Led paid media strategy and client growth across a portfolio of high-spend accounts.  Helped scale the agency from four- to five-figure monthly revenue while supervising account managers and overseeing Facebook and Google campaign strategy.

• Senior UA Specialist · Konami Digital Entertainment07-01-2016 – 04-01-2017

   Managed global user acquisition strategy for Star Wars: Force Collection, balancing growth goals with ROI efficiency.  Coordinated closely with Konami Japan and Lucasfilm stakeholders to align campaign execution with brand standards across international markets.

• Senior Marketing Manager · Zoosk05-01-2010 – 01-01-2016

   Owned large-scale acquisition programs across display, iOS, Android, affiliates, and paid social, managing more than $30M in annual media spend.  Reduced CPA by 50% and increased ROI by 40% across scaled campaigns, driving meaningful business impact at high budget levels.  Led landing page and creative testing strategy while managing and mentoring direct reports.

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