Aparna P.

About

I’m a Performance Marketing Expert with 7+ years of experience scaling Games, Apps, and D2C brands across global markets (US, UK, India, AU, NZ, EU). $19M+ ad spend managed, 10M+ users acquired, campaigns run across 10+ countries & 10+ ad platforms (Meta, Google, TikTok, AppLovin & more). I help brands scale profitably by building high-ROAS campaign structures, uncovering growth blockers in your data, and keeping strict guardrails on profitability. Most clients see results within 30–60 days. If you’re a US-based brand looking to unlock new growth through paid ads, let’s connect!

Experience

• Media Buyer & Creative Strategist · ChiChi2024-07-01 –

  - Managed paid media across Meta, Google, TikTok and Spotify to drive sales on ChiChi Foods’ DTC store and Target stores in Southern California. - Store: Reduced CAC by 2.5x while maintaining AOV on ChiChi’s e-commerce store. - Target: Increased sales by 70% in Target’s Orange County and Simi Valley locations (vs. control stores) through localised Meta brand campaigns.

• User Acquisition Manager · Games24x72021-03-01 – 2025-03-01

  - Managed paid social campaigns across Meta, Snapchat, and Twitter for My11Circle, driving over 9.2 million users with a media budget of ~$20M. - Ran user acquisition campaigns on SDK networks including AppLovin, Unity, Liftoff, and Moloco; saw limited success due to attribution hijacking and fraud challenges in the Indian Android app ecosystem.

• Advertising Manager · Hello Sugar2023-12-01 – 2025-02-01

  - Drove lead generation for Hello Sugar across Meta, Google, X (Twitter), TikTok, and Snapchat, boosting bookings for 71+ locations.

• User Acquisition Manager · Tempi.com2024-07-01 – 2025-01-01

  - Acquired Tempi's first 10,000 users with Google and Meta ads.

• Senior Manager Marketing Communications · Tata Motors2018-07-01 – 2021-03-01
• Business Development Intern · Positive Food Ventures (A subsidiary of Food Empire Holdings)2018-02-01 – 2018-05-01
• Summer Intern · Johnson & Johnson2017-04-01 – 2017-05-01
• Intern · Oliveboard2015-08-01 – 2016-02-01

Education

• Indian Institute of Foreign TradeMaster of Business Administration (M.B.A.)
• Delhi UniversityBachelor’s Degree, Physics

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