Chrissy Barron

About

High-performing retention leader with 13+ years owning the post-purchase business for DTC brands, including founding and exiting a seven-figure subscription supplement brand. I set retention strategy, manage the agencies and in-house teams that execute it, and hold accountability for LTV, churn, and lifecycle revenue at the business level. My decisions are grounded in cohort data and contribution margin, and I operate as a cross-functional partner to product, ecommerce, and CX to make sure retention is built into the brand experience, not bolted on after the fact. Skilled in developing and executing profitable brand and marketing strategies that drive revenue and market share growth. I have a proven track record of integrating full-funnel marketing campaigns for start-ups and growth companies, with a focus on consumer research, media planning, sales, omnichannel strategy, and product innovation. Director of Retention // Director of Growth Marketing // Senior Marketing Lead // Head of Retention

Experience

• VP of Retention · Growth Marketing Hacks11-01-2021

  Partnering with Growth Marketing Hacks isn't just a collaboration; it's an investment in your brand's unlimited potential. With an unwavering commitment to your success, I am dedicated to illuminating the path forward, driving results that redefine industries.

• Senior Retention Strategist · New Standard11-01-2024 – 12-01-2025

  -Retention strategy set for a subscription brand, defining segmentation architecture, lifecycle flow priorities, and the testing roadmap for the team executing in Klaviyo. -Channel-level performance reporting and A/B testing cadences established, giving leadership clear visibility into retention health across send timing, offers, and subject lines.

• Growth Marketing Lead · Astellas Pharma US05-01-2022 – 10-01-2023

  As the Growth Marketing Lead for Astellas' RX+ division, Orchana, I have played a pivotal role in directing the build of a digital health company from alpha to beta to commercialization. With a focus on strategic planning and evidence generation, I have successfully executed go-to-market strategies and positioned our brand in a competitive landscape.

• Head of Marketing (Interim Maternity Leave) · Golde03-01-2022 – 10-01-2022

  As the Head of Marketing (Interim Maternity Leave), I was responsible for overseeing and executing marketing strategies, managing the marketing team, and ensuring the continuity of marketing operations during the interim period.

• Vice President Marketing · Hexclad Cookware01-01-2021 – 11-01-2021

  Rebranding company to go from transactional/product-focused to a lifestyle brand, while continuing to build a community. Drove product development and roadmap from the requirements gathered through to release strategy. Managed team of 12+ internal team members, agencies, and contractors to ensure Marketing strategy was implemented while maintaining and increasing ROAS and ROI.

Education

• California Southern UniversityMaster of Science - MS, Psychology
• California State University, NorthridgeBachelor of Applied Science (B.A.Sc.), Business, Management, Marketing, and Related Support Services

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