Vanessa Patrick

About

I am a customer marketing and lifecycle leader with 10+ years of experience driving retention, loyalty, and product adoption across SaaS, enterprise, and B2B2C environments. My expertise spans CRM strategy, loyalty programs, lifecycle marketing, and omnichannel engagement, where I consistently deliver measurable outcomes that strengthen customer relationships and fuel growth. By designing and scaling go-to-market strategies aligned to the customer lifecycle, I have achieved a 27% increase in subscription renewals, reduced churn by double digits, delivered a 24% lift in product engagement, and improved net revenue retention (NRR) across enterprise portfolios. Through AI-powered personalization, advanced segmentation, and automated lifecycle programs, I’ve accelerated time-to-value for new users, increased active usage rates, and driven 95%+ CSAT/NPS scores. I thrive at the intersection of adoption, marketing, and customer relationship management; aligning storytelling with analytics, customer insights, and omnichannel activation strategies to deliver programs that reduce churn, grow advocacy, and maximize customer lifetime value (CLV). Whether leading global cross-functional teams, optimizing CRM ecosystems, or executing integrated adoption campaigns, my focus remains the same: create meaningful, customer-first experiences that deliver measurable business impact. I believe great marketing sits at the intersection of innovation, strategy, and execution; and I love turning complex challenges into actionable, high-impact solutions. Let’s connect and explore ways to drive growth together!

Experience

• Product Marketing & Digital Transformation Specialist · Unum10-01-2025
• Product Marketing and Adoption Lead (Vice President) · JPMorgan Chase08-01-2022 – 08-01-2024
• Senior Client Experience Lead · Movable Ink07-01-2021 – 08-01-2022

Education

• University of West GeorgiaMaster’s Degree, Professional Counseling and College Student Affairs
• Middle Tennessee State University (MTSU)Bachelor’s Degree, Mass Communication/Media Studies

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