Hetal Bhatt

About

5 years ago, I quit my corporate role to help more and more brands with retention. Today, I am a Retention and lifecycle marketing specialist in DTC ecommerce, with deep expertise in Klaviyo strategy, campaign execution, and flow architecture. Built and optimized retention programs for 50+ DTC brands across supplements, beauty, apparel, sleep, and oral health, achieving measurable outcomes.

Experience

• Email & SMS Marketing Manager · Autobrush10-01-2025 – 01-31-2026

  Planned & executed cross-channel campaigns in Klaviyo, Postscript, and Postpilot. Built and executed the complete Black Friday / Cyber Monday campaign calendar - coordinating creative, copy, segments, and deployment across email and SMS simultaneously. Tracked and reported weekly on core retention KPIs: CTR, revenue per recipient, and LTV surfacing performance insights and made optimisations mid-campaign. Collaborated cross-functionally with creative, brand, and retention teams to ensure campaign assets were on-brief, on-time, and on-brand.

• Junior Retention Strategist + Project Manager · Magnet Monster01-01-2024 – 10-01-2025

  Managed lifecycle marketing execution for multiple premium DTC clients simultaneously, campaign setup, segmentation, QA, Client interaction and performance reporting. Collaborated with cross-functional teams (strategy, design, copy) to deliver campaigns on deadline and to brand standard, zero errors on send. Identified performance trends and anomalies in campaign data; surfaced actionable insights to strategists before clients noticed issues. Maintained clear internal and client communication across multiple workstreams, flagged risks early, documented QA processes, and contributed to agency SOPs. Managed retention for ASBeauty and Needed and daily client operations under a high-pressure environment

• Project Manager and Klaviyo Specialist · Ecome2win10-01-2024 – 07-31-2025

  I helped this agency with their projects and the implementation of campaigns/flows in a way that would give them the highest possible return and also directly interacted with clients. Executed email and SMS campaigns for DTC ecommerce clients - campaign build, list segmentation, A/B test setup, and performance tracking in Klaviyo. Supported senior strategists with flow audits, deliverability monitoring, and subscriber lifecycle analysis across a portfolio of ecommerce accounts. Developed repeatable QA checklists and campaign tracking processes adopted by the wider team.

• Retention Marketing · Freelance01-01-2021

  Built a full Klaviyo retention program from zero, Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Winback, and Sunset flows, delivering 73% campaign revenue lift, 27% flow revenue lift, and bounce rate from 2.06% to 0.33% in 6 months. Designed and executed 50+ high-converting email flows and win-back programs for DTC brands across supplements, beauty, apparel, oral health, and sleep categories. Revamped abandoned cart flows, recovering 40% of lost revenue; rebuilt post-purchase sequences, driving measurable LTV improvement per cohort. Ran structured A/B testing programs - subject lines, send time, segmentation, and offer structure, and reported weekly on real retention KPIs: LTV, CAC, repeat purchase rate, and flow revenue. Managed multiple client accounts simultaneously from strategy brief through Klaviyo build, QA, send, and post-send monitoring. Client list mentioned: Nimnim, Playmx, Soul.Earth, MSleep, IDesign & Art, Hindsyght. Retention Marketing timeline listed in document: - Oct 2025 - Jan 2026 - Oct 2024 - July 2025 - Jan 2024 - Oct 2025 Available for remote roles globally.

• ABP Network (formerly STAR network)

  Executed and managed 1,000+ advertising campaigns for regional and national clients — tracking performance, streamlining deliverables of clients and sponsors, and maintaining error-free workflow at scale. Channelised error-free workflow of campaigns and being accountable for the region, and significantly improved efficiency & revenue.

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