Christina Méndez

About

Christina Mendez is an accomplished marketing strategist and business leader who has worked with over 250 Black and Brown small businesses through her agency, Irene-Marie Co. She specializes in transforming ideas into successful launches, creating tailored marketing strategies, and achieving strategic sales goals. Christina has also partnered with non-profits and universities to develop marketing strategies that drive growth and align with organizational objectives. In her dual role as Executive Director of the Dayton Hispanic Chamber of Commerce, Christina is revitalizing the Chamber, bringing it into the modern business landscape by fostering innovation, community engagement, and economic empowerment. Her efforts focus on positioning the Chamber as a hub for connecting and supporting local businesses. In addition to her leadership roles, Christina is a sought-after speaker and has lectured on marketing at both the University of Dayton and Wright State University, sharing her expertise in business development, marketing strategy, and entrepreneurship. For further inquiries, reach her at christina@irene-marieco.com

Experience

• Founder & Fractional CMO · Irene-Marie Co.2018-06-01 –

  As the Founder and Fractional CMO of Irene-Marie Co., a full-service marketing agency, I am dedicated to empowering non-profit organizations and B2B organizations across five states. My mission is to amplify their causes and foster stronger community connections through strategic marketing efforts. Key Responsibilities and Achievements: Leadership: Established and currently lead a dynamic agency that serves a diverse portfolio of non-profit clients. Marketing Strategy: Developed and implemented comprehensive marketing strategies tailored to enhance community involvement and strengthen stakeholder relationships. Fractional CMO: Provide fractional CMO services, offering expert guidance in email marketing, social media management, and overall marketing strategy. Campaign Management: Directed cross-functional teams to ensure cohesive and impactful marketing campaigns, with a particular focus on community outreach and engagement. Special Initiatives: Successfully managed Giving Tuesday campaigns and other significant marketing initiatives that drive donor engagement and support. Client Success: Proudly serve clients in five states, delivering customized solutions that address their unique challenges and goals. My work is driven by a passion for making a difference, leveraging marketing expertise to support and grow the non-profit sector.

• Member Board of Trustees · Levitt Pavilion Dayton2025-10-01 –
• Executive Director · Dayton Hispanic Chambers2024-06-01 –

  As the Executive Director of the Dayton Hispanic Chamber of Commerce, I lead our organization in fostering a vibrant and inclusive business community. My role involves strategic planning, member engagement, and partnership development to support Hispanic-owned businesses and professionals. I oversee day-to-day operations, financial management, and program development, ensuring our Chamber provides valuable resources, networking opportunities, and advocacy for our members. By collaborating with local businesses, educational institutions, and government entities, I work to create a thriving economic environment that benefits the entire Dayton area. With a focus on innovation and community-building, I am dedicated to empowering our members and driving sustainable growth.

• Board Chair for of the Business & Economic Development Committee for Welcome Dayton · City of Dayton2026-01-01 –
• Development Committee · Empowering Latinas Leadership Academy2025-07-01 –
• General Co-Hort Facilitator for Early Risers Academy · Launch Dayton2021-09-01 – 2021-12-01

  Led a business bootcamp for entrepreneurs, focusing on strategic planning and fostering community collaboration to enhance business success. Key Responsibilities and Achievements: Strategic Planning: Conducted a comprehensive bootcamp to equip entrepreneurs with essential skills and knowledge for effective strategic planning. Community Collaboration: Built and strengthened relationships across Dayton, enhancing networks and fostering collaborations within the business community. Project Execution: Oversaw the execution of multiple community projects, ensuring the timely achievement of strategic goals. This project was instrumental in driving entrepreneurial growth and community development.

• Director of Marketing · Ohio Institute of Allied Health2017-12-01 – 2019-03-01

  Strategic Leadership: Masterminded and executed the company's visionary 3-year marketing strategy, including a comprehensive re-branding initiative, field marketing endeavors, and the launch of a state-of-the-art website. Digital Transformation: Championed the introduction of an intuitive online application system, resulting in a remarkable 50% surge in enrollment conversions. Analytical Expertise: Demonstrated analytical acumen by meticulously evaluating ROI across both digital and traditional campaign channels, utilizing advanced analytics tools to drive strategic decisions and optimize marketing performance.

• Fundraising & Development Manager · Ohio Institute of Allied Health2017-07-01 – 2019-03-01

  Volunteer Recruitment & Management: Successfully led volunteer recruitment and management efforts, optimizing team efficiencies and promoting organizational mission. Grant Acquisition & Management: Spearheaded comprehensive marketing strategies to acquire and manage key grants, including a notable $25k grant. Community & Donor Relations: Fostered and nurtured robust relationships with community leaders, donors, and grantors, ensuring compliance with accreditation and regulatory standards, and increasing both consumer engagement and donor contributions. Brand Visibility: Strategically designed and disseminated quarterly school newsletters, amplifying brand visibility and awareness. Team Leadership: Competently managed and mentored a team of up to 6 volunteers, consistently enhancing operational efficiency. Project Funding: Successfully procured funding for pivotal projects, including significant science lab renovations.

• Development Coordinator · Ohio Institute of Allied Health2015-10-01 – 2018-09-01

  Strategic Initiatives: Steered strategic initiatives for volunteer recruitment and management, ensuring optimal alignment with organizational objectives. Marketing Strategies: Championed the formulation and execution of sophisticated marketing strategies to bolster organizational prominence. Grant Acquisition: Led the pursuit and successful acquisition of vital grants, reinforcing financial stability and growth. Partnership Cultivation: Cultivated and strengthened key partnerships with community stakeholders, donors, and grantors, ensuring unwavering adherence to accreditation standards and regulatory mandates for sustained organizational credibility.

Education

• Clark State CollegeAssociate’s Degree, Social Work

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