Christine Perez

About

As a product marketer, I leverage my skills and credentials in content creation, storytelling, and digital marketing to drive sales and growth. My mission is to cultivate community and loyalty around brands and products through words, images, and the Oxford comma. I create and manage compelling content across various channels, including blogs, social media, webinars, newsletters, ebooks, and case studies. I also collaborate with product, design, and engineering teams to ensure that our messaging and positioning are consistent and aligned with our vision and values. I am passionate about learning new technologies, tools, and trends, and I hold certifications in Product Marketing, Content Marketing Foundations, and Digital Marketing.

Experience

• Senior Product Marketing · Knock03-01-2024 – 04-01-2024

  Developed BDM personas based on market research and internal win/loss analysis, resulting in a streamlined content pipeline and sales enablement materials. Wrote a competitor analysis for the sales team to help push the largest deal in the company over the finish line.

• Product Marketing Manager · Ionic: An OutSystems Company07-01-2022 – 03-01-2024

  Researched customer pain points and objectives to create positioning/messaging for two pivotal products targeting enterprise decision-makers, resulting in a 2-3x average contract price and a streamlined content engine. Developed targeted content based on extensive market research, including case studies and webinars, resulting in the highest forecasted revenue growth ever seen at Ionic. Conducted sales enablement training, resulting in doubling ARR year over year. Founded the first-ever Micro Frontends Summit, a month-long event bringing together thought leaders from around the world to educate enterprises on the business advantages of building apps with an MFE architecture, resulting in exceeding our MQL, attendance, and revenue goals by over 200%.

• Content Marketing Manager · Ionic: An OutSystems Company06-01-2021 – 07-01-2022

  Managed content marketing efforts, creating and distributing valuable content to attract and engage target audiences.

• Head of Marketing · Kysen Build10-01-2020 – 05-01-2021

  Oversaw all marketing activities, including strategy development, campaign execution, and performance analysis.

• Program Manager - Customer Engagement Support · Microsoft09-01-2019 – 09-01-2020

  Managed customer engagement programs, ensuring high levels of customer satisfaction and support.

Education

• Product Marketing Alliance
• New York UniversityMasters Degree, Publishing: Print and Digital Media
• UCLABachelor's degree, Playwriting
• UC Berkeley ExtensionEditing for Editors, Editing

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